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This project is shaping up to be a classic.
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Get familiar with the buzzing SoundCloud sensation.
The bearded wonder is back.
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Presented by
Alpha Industries
Modeled by South Korean rapper Loco.
Featuring references to morse code and nautical imagery.
Bringing summer clothing to the colder months.
“I don’t think there is any sector or industry that will be untouched by AR.”
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Photographer
Simky CheungStylist
Samuel Choi/HypebeastDesigner
Nirvana Garreffa/Hypebeast