Rita Ora - Becoming Rita Ora

VEVO LIFT recently gained an insight into Rita Ora, the Kosovan-British singer who’s causing a stir across the airwaves in recent months. Rita talks of her early days as a musician, what made her take the leap into the industry, her big break, her relationship with Roc Nation, and getting a record deal. Shot during a rare sunny day in London, you get a decent scope into the personality behind the voice of Rita Ora.