Between July 12 – July 14th, Hong Kong party goers will have the chance to experience the 1st Annual Chivas 12 SOMA (Summer of Music & Art) thrown by Chivas, makers of fine 12 year old whiskey. This exhibition is a collective of art and fashion over this 3-day period as world famous DJs will intermingle with local DJs to create and promote Hong Kong as a venue for not only commerce but culture and music as well.
A special promotion process has been implemented to redeem clothing designed by a man that needs no introduction, Futura 2000. All the items will be produced by Sam Lee of Subcrew. The redemption works as follows, exchange the caps off of Chivas bottles to receive the limited edition products. 4 caps = trucker cap (black or white), 6 caps = t-shirt (black or white), 10 caps = jeans, 20 caps = limited edition set (cap, shirt, jeans).
The 3 nights of music will include a star studded cast of artists in a variety of different fields. Starting on July 12th, Choi Yat Kit will take to the stage with DJ Remus on the tables. This night will also include a fashion show. Friday July 13th involves Hip Hop and R&B night at Sugar where artists Chingy and Clinton Sparks will set things off. The conclusion of the festival on July 14th will feature trance and electronic night at Adrenaline. Flash Brother and Gareth Emery will blast some wild beats on the 1st floor, while the 2nd floor will have hip hop and R&B beats provided by Hong Kong’s finest DJ’s.
For any information, email info@SOMA-music.com.hk.