Paris-Based Creative Agency Super Vision Takes Yamaha's Latest Editorial "On a Ride"
Featuring a corresponding campaign video.
![Super Vision Yamaha Bikes Sports UK London Racing Motorbikes Fashion Streetwear Clothing Fast Style Shopping Automotive](https://image-cdn.hypb.st/https%3A%2F%2Fuk.hypebeast.com%2Ffiles%2F2023%2F11%2Fyamaha-apparel-editorial-campaign-yassin-stein-otman-krita-tw-1.jpg?cbr=1&q=90)
![Super Vision Yamaha Bikes Sports UK London Racing Motorbikes Fashion Streetwear Clothing Fast Style Shopping Automotive](https://image-cdn.hypb.st/https%3A%2F%2Fuk.hypebeast.com%2Ffiles%2F2023%2F11%2Fyamaha-apparel-editorial-campaign-yassin-stein-otman-krita-0-1.jpg?cbr=1&q=90)
![Super Vision Yamaha Bikes Sports UK London Racing Motorbikes Fashion Streetwear Clothing Fast Style Shopping Automotive](https://image-cdn.hypb.st/https%3A%2F%2Fuk.hypebeast.com%2Ffiles%2F2023%2F11%2Fyamaha-apparel-editorial-campaign-yassin-stein-otman-krita-1-1.jpg?cbr=1&q=90)
![Super Vision Yamaha Bikes Sports UK London Racing Motorbikes Fashion Streetwear Clothing Fast Style Shopping Automotive](https://image-cdn.hypb.st/https%3A%2F%2Fuk.hypebeast.com%2Ffiles%2F2023%2F11%2Fyamaha-apparel-editorial-campaign-yassin-stein-otman-krita-1-1-1.jpg?cbr=1&q=90)
![Super Vision Yamaha Bikes Sports UK London Racing Motorbikes Fashion Streetwear Clothing Fast Style Shopping Automotive](https://image-cdn.hypb.st/https%3A%2F%2Fuk.hypebeast.com%2Ffiles%2F2023%2F11%2Fyamaha-apparel-editorial-campaign-yassin-stein-otman-krita-2-1.jpg?cbr=1&q=90)
![Super Vision Yamaha Bikes Sports UK London Racing Motorbikes Fashion Streetwear Clothing Fast Style Shopping Automotive](https://image-cdn.hypb.st/https%3A%2F%2Fuk.hypebeast.com%2Ffiles%2F2023%2F11%2Fyamaha-apparel-editorial-campaign-yassin-stein-otman-krita-2-1-1.jpg?cbr=1&q=90)
![Super Vision Yamaha Bikes Sports UK London Racing Motorbikes Fashion Streetwear Clothing Fast Style Shopping Automotive](https://image-cdn.hypb.st/https%3A%2F%2Fuk.hypebeast.com%2Ffiles%2F2023%2F11%2Fyamaha-apparel-editorial-campaign-yassin-stein-otman-krita-3-1.jpg?cbr=1&q=90)
![Super Vision Yamaha Bikes Sports UK London Racing Motorbikes Fashion Streetwear Clothing Fast Style Shopping Automotive](https://image-cdn.hypb.st/https%3A%2F%2Fuk.hypebeast.com%2Ffiles%2F2023%2F11%2Fyamaha-apparel-editorial-campaign-yassin-stein-otman-krita-3-1-1.jpg?cbr=1&q=90)
![Super Vision Yamaha Bikes Sports UK London Racing Motorbikes Fashion Streetwear Clothing Fast Style Shopping Automotive](https://image-cdn.hypb.st/https%3A%2F%2Fuk.hypebeast.com%2Ffiles%2F2023%2F11%2Fyamaha-apparel-editorial-campaign-yassin-stein-otman-krita-4-1.jpg?cbr=1&q=90)
![Super Vision Yamaha Bikes Sports UK London Racing Motorbikes Fashion Streetwear Clothing Fast Style Shopping Automotive](https://image-cdn.hypb.st/https%3A%2F%2Fuk.hypebeast.com%2Ffiles%2F2023%2F11%2Fyamaha-apparel-editorial-campaign-yassin-stein-otman-krita-4-1-1.jpg?cbr=1&q=90)
![Super Vision Yamaha Bikes Sports UK London Racing Motorbikes Fashion Streetwear Clothing Fast Style Shopping Automotive](https://image-cdn.hypb.st/https%3A%2F%2Fuk.hypebeast.com%2Ffiles%2F2023%2F11%2Fyamaha-apparel-editorial-campaign-yassin-stein-otman-krita-5-1.jpg?cbr=1&q=90)
![Super Vision Yamaha Bikes Sports UK London Racing Motorbikes Fashion Streetwear Clothing Fast Style Shopping Automotive](https://image-cdn.hypb.st/https%3A%2F%2Fuk.hypebeast.com%2Ffiles%2F2023%2F11%2Fyamaha-apparel-editorial-campaign-yassin-stein-otman-krita-5-1-1.jpg?cbr=1&q=90)
![Super Vision Yamaha Bikes Sports UK London Racing Motorbikes Fashion Streetwear Clothing Fast Style Shopping Automotive](https://image-cdn.hypb.st/https%3A%2F%2Fuk.hypebeast.com%2Ffiles%2F2023%2F11%2Fyamaha-apparel-editorial-campaign-yassin-stein-otman-krita-6-1.jpg?cbr=1&q=90)
![Super Vision Yamaha Bikes Sports UK London Racing Motorbikes Fashion Streetwear Clothing Fast Style Shopping Automotive](https://image-cdn.hypb.st/https%3A%2F%2Fuk.hypebeast.com%2Ffiles%2F2023%2F11%2Fyamaha-apparel-editorial-campaign-yassin-stein-otman-krita-6-1-1.jpg?cbr=1&q=90)
![Super Vision Yamaha Bikes Sports UK London Racing Motorbikes Fashion Streetwear Clothing Fast Style Shopping Automotive](https://image-cdn.hypb.st/https%3A%2F%2Fuk.hypebeast.com%2Ffiles%2F2023%2F11%2Fyamaha-apparel-editorial-campaign-yassin-stein-otman-krita-7-1.jpg?cbr=1&q=90)
![Super Vision Yamaha Bikes Sports UK London Racing Motorbikes Fashion Streetwear Clothing Fast Style Shopping Automotive](https://image-cdn.hypb.st/https%3A%2F%2Fuk.hypebeast.com%2Ffiles%2F2023%2F11%2Fyamaha-apparel-editorial-campaign-yassin-stein-otman-krita-7-1-1.jpg?cbr=1&q=90)
![Super Vision Yamaha Bikes Sports UK London Racing Motorbikes Fashion Streetwear Clothing Fast Style Shopping Automotive](https://image-cdn.hypb.st/https%3A%2F%2Fuk.hypebeast.com%2Ffiles%2F2023%2F11%2Fyamaha-apparel-editorial-campaign-yassin-stein-otman-krita-8-1.jpg?cbr=1&q=90)
![Super Vision Yamaha Bikes Sports UK London Racing Motorbikes Fashion Streetwear Clothing Fast Style Shopping Automotive](https://image-cdn.hypb.st/https%3A%2F%2Fuk.hypebeast.com%2Ffiles%2F2023%2F11%2Fyamaha-apparel-editorial-campaign-yassin-stein-otman-krita-8-1-1.jpg?cbr=1&q=90)
![Super Vision Yamaha Bikes Sports UK London Racing Motorbikes Fashion Streetwear Clothing Fast Style Shopping Automotive](https://image-cdn.hypb.st/https%3A%2F%2Fuk.hypebeast.com%2Ffiles%2F2023%2F11%2Fyamaha-apparel-editorial-campaign-yassin-stein-otman-krita-9-1.jpg?cbr=1&q=90)
![Super Vision Yamaha Bikes Sports UK London Racing Motorbikes Fashion Streetwear Clothing Fast Style Shopping Automotive](https://image-cdn.hypb.st/https%3A%2F%2Fuk.hypebeast.com%2Ffiles%2F2023%2F11%2Fyamaha-apparel-editorial-campaign-yassin-stein-otman-krita-9-1-1.jpg?cbr=1&q=90)
![Super Vision Yamaha Bikes Sports UK London Racing Motorbikes Fashion Streetwear Clothing Fast Style Shopping Automotive](https://image-cdn.hypb.st/https%3A%2F%2Fuk.hypebeast.com%2Ffiles%2F2023%2F11%2Fyamaha-apparel-editorial-campaign-yassin-stein-otman-krita-10-1.jpg?cbr=1&q=90)
![Super Vision Yamaha Bikes Sports UK London Racing Motorbikes Fashion Streetwear Clothing Fast Style Shopping Automotive](https://image-cdn.hypb.st/https%3A%2F%2Fuk.hypebeast.com%2Ffiles%2F2023%2F11%2Fyamaha-apparel-editorial-campaign-yassin-stein-otman-krita-10-1-1.jpg?cbr=1&q=90)
French creative agency, Super Vision, has just presented its latest project: an all-new editorial for Yamaha, taking its heavy-duty performance wear to a dirt track to showcase its practicality on the motorbike.
In its entirety, the creative direction comes from Super Vision, who unveil a slew of Yamaha’s latest looks, including workwear-inspired jackets in black, oversized jerseys and durable, oversized trousers.
View this post on Instagram
Additionally, each Yamaha look is complemented by a melange of customary branding, with logos taking over the midriff of the brand’s breathable jersey, while raised stitch branding hits the outerwear.
You can take a closer look at the new editorial from Super Vision above and in other news, check out the new collection from PLEASURES.