Prada Prepares for Blast Off With Holiday 2023 "Privatesphere" Campaign

Following news that it will outfit space crew for NASA’s Artemis III lunar mission in 2025.

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Miuccia Prada and Raf SimonsPrada is stepping into a new era, heading to outer space for its Holiday 2023 “Privatesphere” campaign. The Italian House recently announced that it will outfit astronauts for NASA’s Artemis III lunar mission in 2025, anticipating a revolution far away.

Prada’s Holiday 2023 “Privatesphere” campaign embraces the magical season ahead by traveling into star-covered galaxies. It opens the gates to distant homelands with American actress Maya Hawke, England’s Damson Idris, Enola Holmes‘ Louis Partridge, and South Korean star Kim Tae-Ri.

The talent sits comfortably in reflective diamond-shaped navigation pods that define the future of celestial exploration. Geometric marbled flooring recalls Prada’s 1913 Milanese boutique, backdropped by shining stars and shaded moons. Hawke gets comfortable in a nude-colored coat and sequinned skirt, while Idris sits firmly in double-breasted suiting. Partridge and Tae-Ri promote Prada’s latest offerings, clutching darkened leather goods in search of adventure.

Take a closer look at Prada’s Holiday 2023 campaign in the gallery above.

In other fashion news, HOMME PLISSÉ ISSEY MIYAKE recalls its pleated history with 10th anniversary collection.

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