London's MELT Jewellery Heads to Seoul for Latest Campaign

Exploring Noksapyeong Station, Itaewon Bridge, and Namsan Mountain.

Fashion 
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Rising London-based jewellery brand MELT is an expert in sustainable design and is emerging as a top dog from Southwest London. MELT is continuing to expand its horizons, traveling to Asia for its latest campaign.

MELT heads to Seoul, South Korea, to debut its “MELTING IN THE CITY OF SEOUL” visuals, weaving its intricate metalworks with the city’s fluid culture. London and Seoul are joined with an eye for exploration, unraveling travel-forward memories into MELT’s androgynous designs. The UK brand traverses Noksapyeong Station, Itaewon Bridge, and Namsan Mountain in a vast city tour, capturing local talent in the bustling landmarks.

MELT’s hypnotic jewellery is pushed to the forefront, with its unisex earrings arriving in gold-trimmed and black metals with tinted accents. Unique stonework is positioned inside liquified pendants, while bold accessories shine under Seoul’s multicultural spotlight.

Take a closer look at the campaign in the gallery above.

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