Hypebeast Ltd. (0150.HK) Reports 2025 Half Year Financial Results

Hypebeast Limited (Stock Code: 0150.HK), the global leading platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce, announced its unaudited interim results for the six months ended 30 September 2024 (“1H2025”). 

• The Group recorded revenue of HK$360.5 million in 1H2025, representing a decrease of HK$79.5 million or 18.1% as compared to 1H2024;
• Gross profit of HK$173.2 million in 1H2025, down HK$33.6 million or 16.2% as compared to 1H2024, translating to a 1.1 percentage points increase in gross profit margin from 47.0% in 1H2024 to 48.1% in 1H2025 primarily being from e-commerce downsizing; and
• Net profit of HK$20.2 million for 1H2025, as compared to net loss of HK$10.0 million in 1H2024, primarily due to the Group’s cost efficiency actions to improve margin and profitability.

Operational Efficiency
We prioritize operational efficiency and cost management to ensure profitable growth across all of our media and e-commerce and retail divisions. By optimizing our internal processes and carefully managing expenses, we aim to maximize profitability, unlock resources for strategic reinvestment and position Hypebeast for sustainable long-term growth.

Year of Efficiency
The Group has implemented significant measures this period across the entire business to promote efficiency and stabilize profits. The objective is to make Hypebeast a better media and e-commerce and retail company, to improve our financial performance in challenging environments so the business can execute its long-term vision and to re-allocate its resources to the right place to produce results.

Focus on Engagement and Community
At the core of Hypebeast’s business is our vibrant, globally-engaged community of young, style-conscious and culturally aware readers and consumers. We are committed to nurturing these relationships and empowering our audience to become active participants across our platforms and points of engagement. 

By placing our readership and consumer community at the heart of our strategy, we can deepen our understanding of their evolving needs and preferences, unlock new avenues for growth, and solidify Hypebeast’s position as a trusted, go-to destination for youth culture and style.

Strengthen the Hypebeast Ecosystem
Hypebeast’s business lies in a powerful, interconnected network that unites our core divisions of media, e-commerce and retail and agency services. 

Our media platforms serve as the heart of the Hypebeast community, engaging our readers with captivating content that shapes trends and fuels cultural discourse. This, in turn, empowers our e-commerce and retail division to serve as a direct conduit to our engaged, style-conscious consumer base. Our agency business offers a unique opportunity to bridge the gap between our media influence and e-commerce and retail capabilities by tapping into the wealth of data, insights, and creative expertise.

We aim to upgrade our platform into a more cohesive and effective system to further benefit from this virtuous cycle of growth and influence, bridging the relationship between brands and our audience and driving customer acquisition and conversion.

For further details on the interim results performance, visit the Group’s corporate website to view the full results announcement.

For investor inquiries, please contact:
investors@hypebeast.com 

For more information, please contact:
media@hypebeast.com