Teguh Wicaksono mungkin bukan nama yang langsung kepikiran kalau ngomongin industri kreatif dan musik Indonesia, tapi jejaknya ada di mana-mana—dari balik layar festival, platform streaming, sampai arsip dokumentasi musik di YouTube. Jarang tampil di spotlight, tapi perannya selalu ada di tengah percakapan penting soal arah dan masa depan pop culture.

Namanya mulai dikenal lewat Sounds From The Corner, project dokumentasi musik yang udah ngarsipin ratusan penampilan musisi Indonesia dengan pendekatan sinematik dan jujur. Sejak itu, Teguh terus berproses di berbagai platform global kayak NatGeo, Twitter, TikTok, Netflix, dan Amazon Prime Video. Sekarang, dia menjabat sebagai Chief Marketing Officer di Vidio buat ngedirect brand strategy & communications salah satu platform streaming lokal terbesar.

Di tengah kariernya yang lintas medium, Teguh tetap konsisten ngasih ruang buat suara-suara orisinal dan ngerayain keunikan lokal tanpa gimmick. Hypebeast Indonesia ngobrol bareng Teguh soal perjalanan karier, proses kreatif, sampai rutinitas di rumah yang nggak banyak orang tahu.

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HB: Who is Teguh Wicaksono—on and off the record?

Teguh: Hi, I’m an entertainment marketer and a music entrepreneur.

HB: Lo mulai dari Sounds From The Corner, sekarang jadi CMO di Vidio. Tapi sebelum semua itu, pasti ada satu titik balik. Ceritain moment of truth lo pas mutusin terjun ke industri kreatif—itu keputusan besar nggak sih buat lo?

Teguh: In 2014, after obtaining my master’s degree, I decided to pivot from journalism to tech, and later to entertainment. The shift felt natural and was mostly driven by my desire to explore a personal vision of what I wanted to do professionally and what made me happy personally.

HB: Sebagai creative person, apa kebiasaan yang selalu lo lakukan untuk stay up to date sama apa yang terjadi hari ini?

Teguh: Proactively seek and curate your own information instead of being spoon-fed by algorithms. Find a balance between downloading information and uploading substantial knowledge so you can refine your own point of view. Try reading long-form pieces—trust me, the effort is worth it.

HB: Gimana cara seorang Teguh Wicaksono membagi porsi antara idealisme dan market. Supaya yang lo kerjain bisa tetep original tapi relevan?

Teguh: Let me share very simple cheat codes:

Draw a Venn diagram with “what you want/need” on the left and “what people want/need” on the right. Focus on the intersection—something that creates a win-win for both sides. If you’re thinking of moving from personal to commercial, add an extra layer of consideration to that diagram: identify your consumer cohort, define your business model, and assess the addressable target market.

“I am still a very naturally curious person, since day one. Today, I am more in tune with myself emotionally compared to the past. I definitely plan and prioritize better now than I did in my younger years.”

HB: Gimana lo bisa tetep stay true sama tujuan lo serta stay sane terhadap apa yang lo kerjain? Apa yang terus membuat lo spirit up sampai detik ini?

Teguh: Shelter your point of view from external noise and look inward. Revisit yourself often and keep asking: Is this what I want? Is this what I need? How can I do more? Is this enough?

HB: Ada nggak satu hobi atau kebiasaan yang selalu lakukan buat tetap fresh tapi orang lain nggak tahu?

Teguh: Play a really hard and long RPG game on the PS5—it’s a surprisingly satisfying and sobering experience.

HB: Netflix, Amazon, sampai Vidio. Apakah ini sesuai sama mimpi lo pas awal mulai berkarier? Atau masih ada mimpi yang mau lo kejar?

Teguh: So far, so good. I’m grateful for every chapter of my professional life—each with its own dynamic and texture. I’m excited for what’s ahead.

HB: Apa yang berbeda dan apa yang tetap sama dari seorang Teguh Wicaksono hari ini dan di masa lalu, mungkin pas masih mula kuliah jurnalistik?

Teguh: I am still a naturally curious person, ever since day one. Today, I’m more in tune with myself emotionally than I was in the past. I also plan and prioritize much better than I did in my younger years.