OHHYUK, lead member and vocalist of indie band HYUKOH, rose to superstardom just one year into the music industry. Starting his career in Seoul’s underground rock community at age 20, his uniquely raw and emotional sound quickly caught the attention of listeners thirsty for something new. Thanks to HYUKOH’s continued success in the music charts, and fueled by a taste in fashion as unique as his husky voice, OHHYUK has been able to stand alone as a global fashion influencer, taking all of Asia by storm. After modeling for NikeLab in China in late 2016, he graced the cover of the country’s inaugural issue of Dazed magazine, going on to become a campaign ambassador for Converse One Star. The Korea-born, China-raised singer-songwriter counts UNDERCOVER, sacai and Kiko Kostadinov as his favorite brands, with designers like Xander Zhou, Bajowoo and Martine Rose in line to dress him. OHHYUK is one to watch, if not for his style, then for his stunning ‘70s-inspired rock.