Ironique Et Désinvolte, La Nouvelle Collection De La Marque Française VVV Se Présente En Lookbook
Avis aux amateurs d’imprimés originaux.
![Photo Veni Vedi Vici](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F11%2Ffiles%2F2018%2F11%2Fvvv-collection-streetwear-france-lookbook-1.jpg?cbr=1&q=90)
![Photo Veni Vedi Vici](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F11%2Ffiles%2F2018%2F11%2Fvvv-collection-streetwear-france-lookbook-2.jpg?cbr=1&q=90)
![Photo Veni Vedi Vici](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F11%2Ffiles%2F2018%2F11%2Fvvv-collection-streetwear-france-lookbook-3.jpg?cbr=1&q=90)
![Photo Veni Vedi Vici](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F11%2Ffiles%2F2018%2F11%2Fvvv-collection-streetwear-france-lookbook-4.jpg?cbr=1&q=90)
![Photo Veni Vedi Vici](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F11%2Ffiles%2F2018%2F11%2Fvvv-collection-streetwear-france-lookbook-5.jpg?cbr=1&q=90)
![Photo Veni Vedi Vici](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F11%2Ffiles%2F2018%2F11%2Fvvv-collection-streetwear-france-lookbook-6.jpg?cbr=1&q=90)
![Photo Veni Vedi Vici](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F11%2Ffiles%2F2018%2F11%2Fvvv-collection-streetwear-france-lookbook-7.jpg?cbr=1&q=90)
![Photo Veni Vedi Vici](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F11%2Ffiles%2F2018%2F11%2Fvvv-collection-streetwear-france-lookbook-8.jpg?cbr=1&q=90)
![Photo Veni Vedi Vici](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F11%2Ffiles%2F2018%2F11%2Fvvv-collection-streetwear-france-lookbook-9.jpg?cbr=1&q=90)
![Photo Veni Vedi Vici](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F11%2Ffiles%2F2018%2F11%2Fvvv-collection-streetwear-france-lookbook-10.jpg?cbr=1&q=90)
![Photo Veni Vedi Vici](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F11%2Ffiles%2F2018%2F11%2Fvvv-collection-streetwear-france-lookbook-11.jpg?cbr=1&q=90)
![Photo Veni Vedi Vici](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F11%2Ffiles%2F2018%2F11%2Fvvv-collection-streetwear-france-lookbook-12.jpg?cbr=1&q=90)
![Photo Veni Vedi Vici](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F11%2Ffiles%2F2018%2F11%2Fvvv-collection-streetwear-france-lookbook-13.jpg?cbr=1&q=90)
![Photo Veni Vedi Vici](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F11%2Ffiles%2F2018%2F11%2Fvvv-collection-streetwear-france-lookbook-14.jpg?cbr=1&q=90)
![Photo Veni Vedi Vici](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F11%2Ffiles%2F2018%2F11%2Fvvv-collection-streetwear-france-lookbook-15.jpg?cbr=1&q=90)
![Photo Veni Vedi Vici](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F11%2Ffiles%2F2018%2F11%2Fvvv-collection-streetwear-france-lookbook-16.jpg?cbr=1&q=90)
![Photo Veni Vedi Vici](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F11%2Ffiles%2F2018%2F11%2Fvvv-collection-streetwear-france-lookbook-17.jpg?cbr=1&q=90)
![Photo Veni Vedi Vici](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F11%2Ffiles%2F2018%2F11%2Fvvv-collection-streetwear-france-lookbook-18.jpg?cbr=1&q=90)
![Photo Veni Vedi Vici](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F11%2Ffiles%2F2018%2F11%2Fvvv-collection-streetwear-france-lookbook-19.jpg?cbr=1&q=90)
![Photo Veni Vedi Vici](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F11%2Ffiles%2F2018%2F11%2Fvvv-collection-streetwear-france-lookbook-20.jpg?cbr=1&q=90)
![Photo Veni Vedi Vici](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F11%2Ffiles%2F2018%2F11%2Fvvv-collection-streetwear-france-lookbook-21.jpg?cbr=1&q=90)
![Photo Veni Vedi Vici](https://image-cdn.hypb.st/https%3A%2F%2Fhypebeast.com%2Fwp-content%2Fblogs.dir%2F11%2Ffiles%2F2018%2F11%2Fvvv-collection-streetwear-france-lookbook-22.jpg?cbr=1&q=90)
Fondée en 2004, la marque streetwear française VVV – pour Veni Vedi Vici – se caractérise par une approche arty et ironique, signature de son créateur Nicolas Lherpinière-Salerno. Diplômé des beaux-arts, ce dernier revendique par ses travaux une proximité avec le mouvement de la figuration libre, dont les représentants les plus illustres se nomment Jean-Michel Basquiat et Keith Harings.
Ressortent des collections qui en représentent les spécificités : de la couleur, des dessins simples, du graphique. Par les multiples imprimés, dont des détournements de logos d’enseignes - IKEA, Domino’s Pizza, Spar, Aldi… – ainsi que des slogans – “Consomme, tais-toi, meurs” -, elles interrogent les habitudes culturelles occidentales et ses modes de consommations. Avec cet enthousiasme, cet humour et cette désinvolture également caractéristiques des artistes de la figuration libre.
Jetez un œil à la dernière collection de VVV, essentiellement constituée de t-shirts et agrémentée de quelques hoodies, vestes ou sweats, dans le lookbook “chantier” ci-dessus, et rendez-vous sur son site Internet pour en shopper les pièces. Pour plus de lookbooks de marques françaises, découvrez celui de la collection Automne/Hiver 2018 d’Harmony.