Eytys x H&M Spring/Summer 2019

Release Date

January 24, 2019 (US)






H&M recruited Swedish label Eytys for a gender neutral collection. The capsule encompasses footwear, apparel and accessories, with footwear styles including new takes on a number of Eytys’ signature chunky-soled styles. All of the shoes will come in boxes decorated by painter Zoe Barcza.

The collection’s apparel includes jackets, T-shirts, sweatshirts and trousers. As well as a color palette encompassing dark green, bright yellow, khaki, dark blue, black and white, the collection also features pieces in snakeskin prints, stiff cotton and fake patent leather. Announcing the collaboration, Eytys creative director Max Schillerdescribed it as “all about proportions — creating a distinct unisex silhouette by playing around with loose silhouettes and chunky architectural footwear.”

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