Diesel rethinks utilitarianism for its latest timepiece, the Mega Chief Concrete watch. The take on the brand’s most popular style explores materiality with the use of real concrete.
The design is rooted in the best selling Mega Chief’s oversized timepiece, with a stainless steel link bracelet and 51mm case that are encased in natural gray concrete. The result is a surprisingly lightweight offering with a unique, rugged texture. On its crystal lens, a color gradient of blue to orange offsets the piece’s utilitarian appeal. Finishing off the watch, a subtle wink to its wearer comes in the form of an inscribed moniker on the caseback reading “living in a concrete jungle.”
The Diesel Mega Chief Concrete watch is priced at $300 USD and is available for pre-order now on HBX with quantities limited to 250. The timepiece will be officially released on August 1.