Hélas Digs Into the ‘80s Digital Revolution for Summer 2024

Crafted with a playful, retro aesthetic.

Fashion
3,874

With warmer weather on the way and days spent outside, Hélas is preparing for the ensuing activities with its new Summer 2024 collection. But instead of merely looking at classic summer sentiments, the Paris-based brand is leaning into the digital revolution of the 1980s.

Whether it be Windows Paint graphic designs, Powerpoint Presentations or even the friendly little paperclip with googly eyes, the brand is channeling the period’s playful aesthetics – an apt attitude for summertime no less. The collection and accompanying campaign takes to the beach and beyond with a retro-inspired aesthetic. So beyond just the ’80s, the collection also digs into the personality of the 1990s, specifically beach stylings and escapades. So upon taking a closer look, you’ll find the new wardrobe taking on warm-weather activities like skating, surfing, swimming, holding or just hanging out with friends.

The new seasonal lot spans a selection of retro tees, jackets, retro shirts, knitwear, crewneck sweatshirts, hoodies, shorts and accessories. Although the collection’s entirety is doused in bold hues and a retro aesthetic, special highlights include the Bel-Air All Over Oversize Shirt, Cool Cooh Multico All Over Knit, Flash All Over 80’s Print and the Brush Shorts. Finishing off the collection are accessories like caps, slides and beach rackets.

Take a closer look at the new offering in the gallery above. Hélas’ Summer 2024 collection drops on Friday, May 24 online. 

Read Full Article

What to Read Next

AMIRI Carries Its Love for Summer Into Pre-Fall 2024
Fashion

AMIRI Carries Its Love for Summer Into Pre-Fall 2024

Whether you’re on the beach or in the streets.

Burberry's Signature Trench Coats Are Primed for Summer 2024
Fashion

Burberry's Signature Trench Coats Are Primed for Summer 2024

Governed by Daniel Lee, the summer line also includes crystal-covered fruit tops, bubble sneakers and more.

HAVEN Readies First Summer 2024 Drop
Fashion

HAVEN Readies First Summer 2024 Drop

Time to camp or hit the trails.


J.Lindeberg Is Sporty Chic for Summer Holiday 2024
Fashion

J.Lindeberg Is Sporty Chic for Summer Holiday 2024

With golf and tennis taking the main stage.

Official Images of 'The Shop' x Nike LeBron 21
Footwear

Official Images of 'The Shop' x Nike LeBron 21

As worn on-court by King James during his final game of the NBA postseason.

Jacob Elordi Is Pretty In Pink as Bottega Venetta's New Brand Ambassador
Fashion

Jacob Elordi Is Pretty In Pink as Bottega Venetta's New Brand Ambassador

The Australian “it” boy is now a Bottega boy.

Glow in the Dark – and on the Dancefloor – in the Carhartt WIP x Tresor "Techno Alliance" Capsule
Fashion

Glow in the Dark – and on the Dancefloor – in the Carhartt WIP x Tresor "Techno Alliance" Capsule

The nine-piece collaboration merges the styles of two major music cities: Carhartt’s Detroit and Tresor’s Berlin.

Robyn Lynch Upgrades C.P. Company Classics In FW24 Collaboration
Fashion 

Robyn Lynch Upgrades C.P. Company Classics In FW24 Collaboration

Featuring six upcycled 1-of-1 designs.

Belstaff Paints Manchester Orange to Celebrate Landmark Anniversary
Uncategorized

Belstaff Paints Manchester Orange to Celebrate Landmark Anniversary

Teasing its upcoming centenary exhibition nearby in Stoke-on-Trent.


A New Photo Book Compiles 4 Years of Archival Prada Campaigns
Fashion

A New Photo Book Compiles 4 Years of Archival Prada Campaigns

Compiling German photographer Norbert Schoerner’s seminal work for the fashion house.

Liam Hemsworth Debuts as Geralt of Rivia in ‘The Witcher’ Season 4 Teaser
Entertainment

Liam Hemsworth Debuts as Geralt of Rivia in ‘The Witcher’ Season 4 Teaser

Taking over the starring role from Henry Cavill.

VF Corp Reports Revenue Down 13% Year-to-Year, Names New CFO Paul Vogel
Fashion

VF Corp Reports Revenue Down 13% Year-to-Year, Names New CFO Paul Vogel

Profits are down across North Face, Vans, Dickies and more.

You Can Lay in Trevor Gorji’s Oversized Birkin Bag
Fashion

You Can Lay in Trevor Gorji’s Oversized Birkin Bag

Taking almost two years to make.

Marvel Adapts the Time-Twisting ‘What if…?’ for the Apple Vision Pro
Gaming

Marvel Adapts the Time-Twisting ‘What if…?’ for the Apple Vision Pro

An immersive take on the animated Disney+ series.

More ▾