Chet Lo Rings in SS24 With Seductive New Campaign

With the collection out now.

Fashion 
2,340 Hypes

As the winter chill slowly begins to fade and the days get longer minute by minute, Chet Lo is preparing for the Spring/Summer 2024 season. So to ring in its new collection, the brand has released a seductive new campaign.

The SS24 collection is entitled ‘HAAM4SAP1” SALTY: PORNOGRAPHIC: DIRTY,’ so it only makes sense that the new campaign matches its sentiment. To fuel the new wardrobe, Lo looked to the ancient Chinese erotic art and the Japanese art form of Shunga. Previously, Lo believed these notions were taboo, but with the collection he both explores and celebrates the desires of sexuality and acts of love.

Shot by Nicole Chen, the campaign reveals the collection’s gambit of tailored pants, halterneck knit dresses, double-layered knit mini dresses, pieces cast in sexy prints, tailored pieces like blazers, maxi skirts and more. Of course, the collection also sees Lo’s signature spiky fabrications across dresses, skirts and sleeveless tops. Additionally, the collection nods to Shibari, which is a modern Japanese from of rope bondage for fantasy play, trust binding and meditation.

Take a look at the seductive and sexy new campaign in the gallery above. Chet Lo’s SS24 collection is available now on the brand’s website.

Read Full Article

What to Read Next

Gramicci's New SS24 Campaign Explores London's Alternative Landmarks
Fashion 

Gramicci's New SS24 Campaign Explores London's Alternative Landmarks

Encapsulating the Gramicci’s Californian countercultural spirit of the 90s.

66°North Ventures to New Places With SS24 Campaign
Fashion

66°North Ventures to New Places With SS24 Campaign

Digging into its nearly 100-year-old Icelandic history.

Craghoppers' SS24 Campaign Treks Up Global Summits
Fashion 

Craghoppers' SS24 Campaign Treks Up Global Summits

Head outside without looking back.


Story Mfg. Looks to Varied Hobbies for SS24 Campaign
Fashion

Story Mfg. Looks to Varied Hobbies for SS24 Campaign

Filled with personality and color.

Stay the Night Inside the St Paul’s Cathedral Hidden Library With Airbnb
Entertainment

Stay the Night Inside the St Paul’s Cathedral Hidden Library With Airbnb

Book your stay for only £7 GBP.

This Restored Banksy Piece Could Sell for Over $800,000 USD
Art

This Restored Banksy Piece Could Sell for Over $800,000 USD

A work ripped from the walls of a London office back in 2006.

Sturla's New "Sensory Perception" Collection Has a Stellar Understanding of the World
Fashion 

Sturla's New "Sensory Perception" Collection Has a Stellar Understanding of the World

Inspired by Tarsem’s Singh’s ‘The Cell’ and David Cronenberg’s ‘Existenz.’

Take a Closer Look at WINDOWSEN's Crystal-Covered Beats Collaboration
Fashion

Take a Closer Look at WINDOWSEN's Crystal-Covered Beats Collaboration

The friends & family exclusive lands in five colorways.

Sacai FW24 Showcases the Emotional Protection of Fashion
Fashion

Sacai FW24 Showcases the Emotional Protection of Fashion

Taking hybridization to the next level.


Boiler Room's SS24 Collection Goes From City to Dancefloor In a Flash
Fashion 

Boiler Room's SS24 Collection Goes From City to Dancefloor In a Flash

Outfitting ravers for endless nights under the moonlight.

HUMAN MADE Launches "Prototype" Line
Fashion

HUMAN MADE Launches "Prototype" Line

An Otsumo Plaza-exclusive, “Prototype” is set to arrive in four parts.

USM and Symbol Collaborate on Vinyl Storage Range
Design

USM and Symbol Collaborate on Vinyl Storage Range

A flexible system that grows alongside your collection.

Nothing Announces its Latest Device Phone (2a)
Tech & Gadgets 

Nothing Announces its Latest Device Phone (2a)

The new phone retains Nothing’s signature aesthetic, promising accessibly priced performance.

Burberry's Classics Line Is Drowned In Nostalgic Checks
Fashion 

Burberry's Classics Line Is Drowned In Nostalgic Checks

Tan and grey checks backdrop the campaign fronted by Iris Law and Quinn Kirwan.

More ▾