Levi’s® Celebrates 150th Denim Anniversary With 501® Experience In London

Kicking off on May 18 in Shoreditch.

Fashion 
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Levi’s® is continuing to celebrate the 150th birthday of its iconic 501® denim with an immersive event held in East London. Previously, the brand unveiled its concert collaboration with Rolling Loud Festival while launching ‘Issue 501’ magazine with Hypebeast.

Titled 501® Experience, the event will welcome a series of installations, experiences, and performances in the British capital. The occasion highlights Levis’ historical connection with music and takes inspiration from its Spring/Summer 2023 “Precious Cargo” campaign.

501® Experience pays tribute to the brand’s long-standing relationship with UK subcultural movements, barring witness to the country’s drum and bass, punk, and garage scenes. From May 18, the pop-up will host panel talks with DJ David Rodigan, while live art performances by Navinder Nangla can be experienced next to the world’s first vibroacoustic therapy tub.

Levi’s® resumes its musical journey with a bespoke soundsystem and Dub Console for increased listening experiences, also exploring London’s bass culture through a hypnotic exhibition. Finally, on-site denim customization will be available for all wearers courtesy of Print Club London.

The 501® Experience will welcome visitors from May 18 to 21 at 11 Dray Walk and Dray Walk Gallery, 91 Brick Lane, Shoreditch, E1 6QL.

Elsewhere, Diesel enters an era of simplification for Resort 2024.

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