Bene Culture Presents a Cleaner Side of Streetwear for Its New Pre-Summer Collection

Taking the campaign from the streets of Birmingham to the depths of Manchester.

Fashion 
1,066 Hypes

Birmingham-based streetwear label Bene Culture has just presented an all-new Pre-Summer 2023 collection.

Last time around, Bene Culture worked with functionality in mind as the label dropped a new technical skirt alongside a slew of graphic-heavy T-shirts. However, this time around, Bene has taken things back to basics with a collection of unisex designs that return to the brand’s classic motifs and vintage-inspired color palettes.

The collection starts with a new take on the brand’s “P*SS OFF” design. The slogan — which also integrates Bene’s globe motif — sits atop a new crew neck jumper that’s crafted in a light grey hue with elasticated tailoring around the sleeve and waist hems. Furthermore, the Manchester-based campaign shows off new and understated trousers, designed in a clean khaki green tone with customary Bene branding on the back pocket.

Additional highlights come in the form of a new Domino zip-up hoodie — complemented with a new Bene logo across the chest — and an orange Serotonin tee that comes with an abstract paint design across the front with further text play that reads: “Mind Eater.”

You can take a closer look at the new collection from Bene Culture above and it is available on the brand’s official website now.

In other fashion news, take a look at the new CLOT and Levi’s collaboration.

Read Full Article

What to Read Next

Early Look at the Corteiz x Nike Air Max 95 Collab
Footwear 

Early Look at the Corteiz x Nike Air Max 95 Collab

The London label modifies the Swoosh classic with militaristic shades of green, camo insoles and more.

YMC Wants You to Slow Down and Enjoy Mother Nature for SS23
Fashion 

YMC Wants You to Slow Down and Enjoy Mother Nature for SS23

Looking to the laidback lifestyle of the ’60s.

The Rolling Stones and MTV Unite for New Capsule Collection
Fashion 

The Rolling Stones and MTV Unite for New Capsule Collection

Featuring a selection of T-shirts, hoodies, and tote bags.

Palace Unveils Its Expansive Spring 2023 Lookbook
Fashion 

Palace Unveils Its Expansive Spring 2023 Lookbook

Introducing tour jackets, lacrosse jerseys, GORE-TEX trousers, UGG boots, and more.

Arsenal and adidas' New Travel Kit Pays Tribute to Its French Roots
Fashion 

Arsenal and adidas' New Travel Kit Pays Tribute to Its French Roots

Celebrating the 20-year anniversary of the team’s “Invincibles season.”


Berghaus’ New Collection Wants You to Enjoy a "Technical Lifestyle"
Fashion 

Berghaus’ New Collection Wants You to Enjoy a "Technical Lifestyle"

Taking the campaign to Gulen Kebab in Brockley, South London.

Norse Projects' First SS23 Drop Is Designed for Elegant Explorers
Fashion 

Norse Projects' First SS23 Drop Is Designed for Elegant Explorers

Dubbed “Created for Life — Good for All Seasons.”

LeBron James Steps Out in a New Collaborative Liverpool F.C. Jersey
Fashion 

LeBron James Steps Out in a New Collaborative Liverpool F.C. Jersey

Spotted at the Crypto.com Arena last night.

Studio Nicholson Delivers Understated Excellence for SS23
Fashion 

Studio Nicholson Delivers Understated Excellence for SS23

Founder and Creative Director Nick Wakeman sits down with Hypebeast to walk us through the collection, her design process, and the brand’s plans for expansion.

adidas Reveals a Teal Xare BOOST Colorway
Footwear 

adidas Reveals a Teal Xare BOOST Colorway

Joining all-black and all-white looks for its launch.

More ▾