Since founding your brand, what are the biggest challenges you’ve faced? What have been your biggest learnings?

The biggest challenge is to be patient. I’ve learned that, despite the fashion industry moving at an always greater speed, quality things take time to happen.

The fashion industry has experienced a lot of ups and downs in recent years. What do you think about the current state of the industry and what do you see as the biggest issues facing the industry today? Specifically, what are your thoughts on the state of streetwear?

I believe that many brands did not understand that the digital channel was not just a medium but it was actually shaping a new type of industry; those who were able to understand this change succeeded whilst the others unfortunately woke up too late. We are living in an era where defining things is necessary but being able to cope with their evolution is even more important. Streetwear is not what it was a few years ago; it’s like the new pret-a-porter.

Do you have any expectations for where the industry is heading?

It’s a very uncertain time which is positive because there are no rules to follow and only the brave will make it through.

What’s been your highlight of 2017?

Every day is a highlight when you are building or living your own dream.

What are your short-term and long-term goals for your brand, and personally?

I want to build a strong brand that will grow with my customers. We are now living a moment where creating a lifestyle is more important than what you actually do. Vision is the key. Personally, I would like to live everywhere and work everywhere. I think the future is global but with a local point of view.