Interviews
Francesco Ragazzi
Founder of Palm Angels and Artistic Director of Moncler
German Larkin

Since founding your brand, what are the biggest challenges you’ve faced? What have been your biggest learnings?

The biggest challenge is to be patient. I’ve learned that, despite the fashion industry moving at an always greater speed, quality things take time to happen.

The fashion industry has experienced a lot of ups and downs in recent years. What do you think about the current state of the industry and what do you see as the biggest issues facing the industry today? Specifically, what are your thoughts on the state of streetwear?

I believe that many brands did not understand that the digital channel was not just a medium but it was actually shaping a new type of industry; those who were able to understand this change succeeded whilst the others unfortunately woke up too late. We are living in an era where defining things is necessary but being able to cope with their evolution is even more important. Streetwear is not what it was a few years ago; it’s like the new pret-a-porter.

Do you have any expectations for where the industry is heading?

It’s a very uncertain time which is positive because there are no rules to follow and only the brave will make it through.

What’s been your highlight of 2017?

Every day is a highlight when you are building or living your own dream.

What are your short-term and long-term goals for your brand, and personally?

I want to build a strong brand that will grow with my customers. We are now living a moment where creating a lifestyle is more important than what you actually do. Vision is the key. Personally, I would like to live everywhere and work everywhere. I think the future is global but with a local point of view.

 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.