The designer who ushered in the modern era of Nike’s ACG division and the mastermind behind ACRONYM, successfully delivered a 2017 campaign filled with multiple highs which started with his trio of ACRONYM x Nike AF1 Downtown Hi SPs. While some say the design echoed the SF-AF1, Hugh stated that the AF1 Downtown was finished in 2013. Following up on one of the best sneaker deliveries of the year, he released a martial arts filled video lookbook for ACRONYM’s Spring/Summer 2017 collection. Nike ACG also introduced another new model in the form of the ACG.07.KMTR with a full summer collection highlighted by a poncho before Hugh’s year rounded out with the ACRONYM Fall/Winter 2017 collection full of zipper and pocket-heavy pieces.