Hypebeast Japan sees record breaking traffic growth, and expands its business verticals in 2021
Hypebeast Japan Limited announces the extension of its business through ventures into new verticals in response to its record-breaking traffic growth and need of room to expand creatively. Established in 2019 as Hypebeast Limited’s registered subsidiary, Hypebeast Japan Limited recognizes new market demands through accumulated observation and analysis, and fulfills them through the launch of Hypebae Japan, HBX Japan, and Hypegolf Japan.
Over the years, Hypebeast Japan users have doubled since 2018, from 800,000 to 1.7 million readers. In its peak, the platform accumulated 7 million page views. Utilising the editorial presence, Hypemaker Japan has hence showcased its creative ability and global networks via curating campaigns for clients like Onitsuka Tiger and Uniqlo. Followed by success of Hypebeast JP, Hypebae JP is now officially launched to fulfill the missing gap in women’s media by targeting female Japanese readers from their 20s to early 30s, and providing original, refreshing content on both local and global streetwear, beauty, trends, food, music, art, culture and more. This launch, starting with Instagram and expanding beyond in the near future, will complete Hypebeast’s branding and attract a larger pool of Japanese readers to discover and explore the Hypebeast world.
HBX, Hypebeast’s ecommerce platform, also saw a significant market growth of over 45% in the past 3 years, with a revenue increase of over 106%. In face of market demand, HBX will localize services and better serve existing and potential new customers in Japan. Hence, HBXJP is officially launched on 3 March as a fully integrated website-plus-app experience, with dedicated customer service and personal shopping teams that will offer customized services specific to the region. In addition, marketing initiatives such as culturally inclusive experiences and celebration of local festivals and retail events are all efforts made to better relate to the community.
More specific data suggests that the golfing culture is prominent in Japan, with the second most golf courses in the world and 5.8 million in the country who identify as golf players. Hypegolf Japan, an addition to the global Hypegolf account, is launched on Instagram in order to accommodate specifically to these findings. As Hypegolf’s mission is to cultivate young golf lovers around the globe, Hypegolf Japan plays the role of bridging these regional enthusiasts to the world of golf.
With encouraging regional results and subsequent business launches, the company wishes to continue maximising market potentials and eventually, with the momentum of the new businesses, become one of the major players in Japan’s cultural, fashion and media scene. “My passion for the culture and ambition to create something great in Japan is longstanding,” said Kevin Ma, CEO of Hypebeast Ltd. “We will continue to connect Japan’s unique cultural voice to the rest of the world through the Hypebeast community and the addition of these new regional channels.”
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Media inquiries: media@hypebeast.com
