Running Order Rolls Out SS24 Campaign “Choose Your Raver”
An expansive collection from the unisex performance clubwear label.
The rave-ready, New York brand Running Order has unveiled its Spring/Summer 2024 campaign, “Choose Your Raver.”
The lookbook was shot in Tokyo with a street cast assemblage of models who also work as creatives and DJs. With the campaign, the anonymous founders behind Running Order wanted to champion the idea of being the main character of one’s life and illustrate the versatility of the collection to adapt to one’s personality and style.
For its first piece of aquatic gear, Running Order has launched its first-ever swimsuit, a mock-neck one-piece dubbed the Lorien Swimsuit. Like all of the brand’s gear, the suit is a sleek, comfortable garment, fit for the club and the pool alike. It also features a snap-neck closure and subtle pockets.
An even edgier option comes in the form of the Eden LS Bodysuit, a high-cut, see-through mesh bodysuit with a zipper running along the back, printed with reflective logos. The Eden LS also arrived as a mesh top which has a similar silhouette but cuts off around the waistline.
Rounding out the collection are new crop tops, tanks, sports bras, tees and shorts. SS24 not only marks Running Order’s largest collection to date but sees the fast-growing brand flex its adaptability and thoughtful approach to unisex design. It also leans into summer whites, expanding beyond Running Order’s go-to black color palette.
Running Order’s SS24 campaign was made collaboratively with the founders, art director Mayu Kodama and photographer Kara Chung. The collection is available for purchase now on the brand’s website.
