Prada FW24 Is a Romantic Exploration of the Here and Now

Miuccia Prada and Rà Simons allow the past and future to instruct the present, expanding their fascinations with everyday office uniforms.

Fashion
9,334 Hypes

Miuccia Prada and Raf Simons form an experimental powerhouse of fashion titans. The duo, known as the industry’s mother and father, have ruled the books with luxurious reinterpretations of modern wardrobes. Prada returned to its customary slot on the Milan Fashion Week schedule this afternoon, opening the second day of runway shows with a ruthless Fall/Winter 2024 collection.

Show-goers traveled to Prada’s Milanese headquarters once again, stepping inside a natural fantasy balanced by alfresco elements. The brand’s fascination with Mother Earth is constantly present, replacing traditional flooring with blooming gardens concealed by glass casings. “The Fall/Winter 2024 Prada collection by Miuccia Prada and Raf Simons embeds fashion with fragments of histories, in an exploration of notions of beauty, of a contemporary world formed by memories. There is a romance, with the past,” Prada published shortly after the show.

The collection transcends the here and now, looking to the past and future to define the present. Prada and Simons take clear inspiration from aviation and sailing practices this season, revamping working uniforms with Prada’s elevated identity. Leather trench coats and pastel shirting head to sea paired with slouchy drawstring trousers and fuzzy pilot hats, while cuffed pencil skirts blossom with exposed coloring for a bold look. Feminine tailoring gives strong shoulders to steadfast office-goers, while Prada’s fascination with flowers rules sheer slip dresses and ribboned details. Sportswear accents appear on leather varsity jackets destined for the field, guided by shrunken motorcycle jackets and embellished headgear oozing with sophistication.

Take a closer look at Prada’s FW24 collection in the gallery above, and stay tuned for more Milan Fashion Week content on Hypebeast.

Read Full Article

What to Read Next

ICEBERG FW24 Looks to the Future for Its 50th Anniversary Runway
Fashion

ICEBERG FW24 Looks to the Future for Its 50th Anniversary Runway

James Long kicks off Milan Fashion Week by envisioning the wardrobes of tomorrow with edgy details and bold hues.

Burberry FW24 Is for Adventure Seekers and City Voyagers
Fashion 

Burberry FW24 Is for Adventure Seekers and City Voyagers

Daniel Lee’s third collection for the British House retuned to alfresco environments, revamping classic silhouettes with a modern edge.

The Biggest Trends at Paris Fashion Week Men’s FW24
Fashion 

The Biggest Trends at Paris Fashion Week Men’s FW24

From reworked corporate uniforms to endless collaborations, here are the trends we spotted on the runway this season.


Chet Lo Unearthed a Spiked Army for FW24
Fashion 

Chet Lo Unearthed a Spiked Army for FW24

Qin Shi Huang’s Terracotta warriors come to life across textured uniforms ready for battle.

Bremont and Bamford Unveil Limited Edition "Aurora" Watch
Watches

Bremont and Bamford Unveil Limited Edition "Aurora" Watch

Inspired by the Northern Lights and limited to 500 units.

The North Face Unveils Newest Steep Tech RMST Capsule
Fashion 

The North Face Unveils Newest Steep Tech RMST Capsule

Encapsulating Scot Schmidt’s unique approach to Freeskiing.

Ollie Trenchard Explores Barbados' Rally Culture In 'Drifting In Paradise' Photography Book
Automotive 

Ollie Trenchard Explores Barbados' Rally Culture In 'Drifting In Paradise' Photography Book

Detailing the island’s love for motorsport history.

Asymmetrical Tailoring Rules at FENDI's FW24 Collection
Fashion 

Asymmetrical Tailoring Rules at FENDI's FW24 Collection

Kim Jones paid tribute to ancient stone figures with printed photographs in black and white.

ICEBERG FW24 Looks to the Future for Its 50th Anniversary Runway
Fashion

ICEBERG FW24 Looks to the Future for Its 50th Anniversary Runway

James Long kicks off Milan Fashion Week by envisioning the wardrobes of tomorrow with edgy details and bold hues.


Pharrell Williams and Tyler, the Creator Take Flight In Collaborative Louis Vuitton Range
Fashion

Pharrell Williams and Tyler, the Creator Take Flight In Collaborative Louis Vuitton Range

Marking the Creative Director’s first menswear partnership.

Burberry FW24 Is for Adventure Seekers and City Voyagers
Fashion 

Burberry FW24 Is for Adventure Seekers and City Voyagers

Daniel Lee’s third collection for the British House retuned to alfresco environments, revamping classic silhouettes with a modern edge.

Jawara Alleyne Peeks Into the "Eye of the Storm" for FW24
Fashion 

Jawara Alleyne Peeks Into the "Eye of the Storm" for FW24

The Jamaican designer recalls Hurricane Ivan, which swept through his family home and left mountains of rubble in its wake.

Saul Nash FW24 Instructs New "DRESS CODES" for Noughties MC Garage Raves
Fashion 

Saul Nash FW24 Instructs New "DRESS CODES" for Noughties MC Garage Raves

The designer honors 30 years of UK garage, enlisting MC Bushkin from Heartless Crew and photographer Ewen Spencer to grace the runway.

Everything Dropping at Palace This Week
Fashion

Everything Dropping at Palace This Week

Featuring the label’s first-ever collaboration with ‘Thrasher.’

More ▾