Natasha Zinko Opened a Gothic Campsite for SS24

The Ukrainian designer explores the concept of global evolution, taking on migrating topics that have affected her everyday life.

Fashion 
5,668 Hypes

Ukranian-born, London-based designer Natasha Zinko might have just stolen London Fashion Week on day one, welcoming guests into Central London’s Soho Square. The grass-clad area was abolished from its customary state, packed with pinned-up tents stolen from the wilderness.

Fittingly titled “THE CAMP,” Natasha Zinko opened its own gothic campsite for Spring/Summer 2024. The designer explored the beginning of humanity itself, scavenging through the survival tactics that have pushed humanity into its current state. Zinko takes on human evolution in its rawest form, seeing it move into new stages no matter the circumstance.

“THE CAMP” is packed with darkened optimism, seeing models storm through the British park with fierce attitudes. The collection saw vicious campers dressed for unpredictable battles with enlarged backpacks and camping gear strapped and ready for action. Gothic soldiers wore futuristic uniforms packed with utility, seeing puffed camouflage garments walk next to disintegrating denim endlessly multiplied in layers.

Cropped hoodies were flipped inside out while housing tents transformed into voluminous dresses with inflated hemlines. Quadruple underwear cascaded to the ground with holes and all, while Zinko’s trademark buffed ensembles came in six-packed leather and denim trained to perfection.

Speaking exclusively to Hypebeast on the collection, Natasha Zinko says:

“This collection is about “THE CAMP.” Literally about camping in the holiday sense but also in parallel to our lives and journeys in today’s world of climate crisis, politics, and the human condition. We are in constant turmoil. I have been asking myself these questions a lot over the past couple of years:

Where am I?
Where am I going?
Why?
Who are these people?

Since the war started in Ukraine, 17 million people have been displaced. We simply pick up and grab the essentials and resiliently move forward. There have always been wars going on around the world. This is the first time I have been directly touched. I still have family in Odessa. Years ago, when I traveled, I carried multiple suitcases. Today, I just throw things in my carry-on and go. My priorities have shifted. Migration is a part of human existence. We naturally incorporate sustainable living out of necessity. The majority of the fabrics in my new collection are fabrics from my workshop that have accumulated over the past 11 years. Upcycling and repurposing are a constant ethos for me and my collection. I am also launching a new collab with NewRock for SS24.

I love being a part of London Fashion Week. The energy, the fearlessness. I graduated from Central Saint Martins with honors in Fine Jewellery. London has been my home for 18 years. Betsy Johnson is my Creative Director. We have been working together for a while now. We finish each other’s sentences. I love what we are doing.”

Take a closer look at Natasha Zinko’s SS24 collection in the gallery above, and stay tuned for more London Fashion Week content on Hypebeast.

In other fashion news, Stefan Cooke dives into the deep blue sea for SS24.

Read Full Article

What to Read Next

An Alien Invasion Is Imminent at Natasha Zinko FW24
Fashion 

An Alien Invasion Is Imminent at Natasha Zinko FW24

The Ukrainian designer recreated looks from Stanley Kubrick’s ‘2001: A Space Odyssey’ with swollen accents destined for travel.

Belstaff Journeys to the Great British Outdoors for SS24 Collection
Fashion 

Belstaff Journeys to the Great British Outdoors for SS24 Collection

Presented by Belstaff
Seeing heritage garments reworked with weatherproof functionality and nature-inspired palettes.

Endless Joy SS24 Is a Mythical Escape
Fashion 

Endless Joy SS24 Is a Mythical Escape

Exploring the ancient fables of Bali, Greece, and Japan.


Goldwin’s SS24 Trail Running Collection Wants You To Take a Long Run
Fashion

Goldwin’s SS24 Trail Running Collection Wants You To Take a Long Run

Designed for warmer spring and summer runs.

Hypebeast Flea: See What Went Down at the Levi’s® Customization Space
Fashion 

Hypebeast Flea: See What Went Down at the Levi’s® Customization Space

Presented by Levi's
Screen printing and denim galore.

GorpGirls Is Taking Female Empowerment From London to the Great Outdoors
Fashion 

GorpGirls Is Taking Female Empowerment From London to the Great Outdoors

Hypebeast spoke with the group’s founder, Hannah da Sliva, to discuss the evolvement of techwear, female-safe running in London, and more.

MITHRIDATE SS24 Brought East Asian Culture to London
Fashion 

MITHRIDATE SS24 Brought East Asian Culture to London

The collection was packed with cultural flair, setting a delicate stage at North-West London’s St Cyprian’s Church.

Stefan Cooke Dives Into the Deep Blue Sea for SS24
Fashion 

Stefan Cooke Dives Into the Deep Blue Sea for SS24

Opening London Fashion Week with nautical references and a reworked Mulberry collaboration.

Andy Wahloo and Shabab to Host Collaborative Pop-Up in London
Fashion 

Andy Wahloo and Shabab to Host Collaborative Pop-Up in London

With all proceeds being donated to families affected by the recent earthquake in Morocco and floods in Libya.


Bose Announces New Flagship QuietComfort Ultra Headphones
Tech & Gadgets

Bose Announces New Flagship QuietComfort Ultra Headphones

The brand is releasing three new models in its QuietComfort range.

Nike Unveils New Tiempo Legend 10 "Prototype" Boot
Footwear 

Nike Unveils New Tiempo Legend 10 "Prototype" Boot

Unveiling a slew of graphics reminiscent of an actual design prototype.

Daily Paper's Second FW23 Installment Provides Something for Everyone
Fashion 

Daily Paper's Second FW23 Installment Provides Something for Everyone

Available to shop in the brand’s Amsterdam, London, and New York flagship stores.

UK Drill Stars Headie One and K-Trap Announce Joint Mixtape
Music 

UK Drill Stars Headie One and K-Trap Announce Joint Mixtape

With the project hitting speakers on September 22.

Stüssy Reveals New Graphic-Heavy Collaboration With Dover Street Market
Fashion 

Stüssy Reveals New Graphic-Heavy Collaboration With Dover Street Market

Introducing new T-shirts, hoodies, and more.

More ▾