Hypebeans marks 4th anniversary with new whole bean coffee and exclusive offerings for the community in Hong Kong

Hypebeans, a communal destination serving quality coffee, is set to kickoff its 4th anniversary celebration alongside its community in Hong Kong starting today. A range of offerings will be presented by Hypebeans, including a new whole bean offering, an exclusive flavored scone and an anniversary t-shirt. On this special occasion, Hypebeans invites like-minded individuals in Hong Kong to explore and exchange new ideas while offering them a space to read, drink and eat.

Marking Hypebeans’ 4th anniversary, the café has introduced a new addition to its menu – the Hypebeans Single Origin whole bean coffee sourced from Finca Jose Gomez in Colombia. The light roasted whole bean coffee offers a perfect balance of sweetness and brightness, while showcasing the vibrant flavors of fruits and flowers. The beans are then complemented by a natural processing method that brings out the subtle hints of plum and brown sugar.

To commemorate the special occasion, Hypebeans is launching an anniversary t-shirt. The playful illustration on the t-shirt pays homage to its first standalone café in Causeway Bay opened last year, and captures the vibrant spirit of the local community. The Hypebeans Anniversary T-shirt is now available in limited quantity for pre-order in-store or online via the Hypebeans’ Instagram until March 29, 2024.

In addition, Hypebeans has collaborated with Pinky Bakery, an artisan bakery in Hong Kong, to curate a savory pastry called Savory Pork and Broccoli Scone. Dropping in-store from March 27, 2024, this exclusive treat combines the richness of cheese, the savory notes of pork and freshness of broccoli to create a healthy and flavorful option to enjoy.

Media inquiries: media@hypebeans.com

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