adidas 再次因「抄襲」起訴 Skechers
從 Nike 到 adidas,Skechers 的「抄襲」之路何時才到頭?
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沒有人會否認「招牌」設計之於一個品牌的重要性,因此「抄襲」這種行為就應該受到強烈譴責和法律追究,最近 adidas 便再次向美國運動品牌 Skechers 提起訴訟,原因是 Skechers 旗下鞋款 Mega Blade 2.0 和 Mega Blade 3.0 分別抄襲了 adidas Springblade 和 Springblade Ignite 的招牌設計。從上圖中不難看出,四款鞋型的造型輪廓非常相近,而前衛的「刀片」鞋底設計更是如出一轍。
回顧 Skechers 的「抄襲史」可謂劣跡斑斑,adidas 早前便因為 Skechers Onix 涉嫌抄襲 Stan Smith 而提起訴訟,最終法院判決 adidas 勝訴,被告則收到了禁售指令和一紙罰單;而另一大運動巨頭 Nike 也曾因為 Flyknit 技術而起訴 Skechers。
下面带来 adidas 對於本次事件的官方聲明,也歡迎在評論處留下你的觀點!
Today, adidas filed another lawsuit against Skechers. We will not stand by and allow others to blatantly copy our products and infringe on our valuable intellectual property. These shameless imitations tarnish the reputation of our brand and our people who work tirelessly to research and develop technical innovations and designs that help athletes make a difference.
We are the leader in footwear innovation, design and engineering, creating high performance shoes for athletes. We are a company of creators and makers who lead the industry to new standards, continually bringing the best in high-quality products to consumers.
This pattern of unlawful behavior and freeloading in the industry is outrageous and must end. We will take every legal measure possible to protect and defend our innovations.