ACRONYM® 創辦人 Errolson Hugh 及 Nike 高級設計總監共同接受 Style.com 專訪

當 Nike 宣佈 ACG 支線正式回歸的時候，大家都想知道品牌會為這個主張實用主義的戶外系列注入什麼新元素。雖然 Nike 是屹立不倒的運動品牌，擁有豐富製作戶外服飾的經驗，但品牌為了更進一步強化 ACG 系列的產品設計，特別邀請了著名戶外品牌 ACRONYM 的共同創辦人 Errolson Hugh 拔刀相助，提供專業意見。在 ACG 全新系列發佈之際，著名時裝網站 Style.com 就請來 Errolson Hugh 與 Nike Sportswear 的高級設計總監 Matthew Millward 接受專訪，分享製作 ACG 系列的一點一滴。此外，我們稍後亦會帶來 Errolson Hugh 接受敝站的獨家專訪，請密切留意。

Our question was, what can we build with ACG that no one else can build? How do we ensure, beyond being technically superb, that this is distinctively Nike? We came back to athleticism, and the athlete being at Nike’s core. Setting the athlete down in the center of the urban landscape really brought it all home for us.

Specifically looking at athletes, there’s a stance that’s universal to all sports. In martial arts it’s often called the ‘ready’ or ‘neutral’ stance, and it’s a precursor to just about any type of movement. Your center of gravity is neutral, but it’s dropped. Your ankles, knees and elbows are bent. You’re in a kind of half-crouch, but you’re looking forwards.

When I was 10, I got my first karate uniform and realized I could do things in those pants I could do in no others. It became the beginning of a lifelong quest—to get some pants that look normal and can do that.

Millward, a Nike man of two years with a previous stint at Ralph Lauren, said that the innovations in this capsule “will inform and downline into regular apparel in Nike. Ideally the cut of the jacket, the cut of the pants, will be brought into the rest of Nike sportswear.” Following this month’s launch, further rebooted ACG collections—likely with more color—will follow in 2015. Of the wider interest in athletics-touched menswear, Millward said: “It keeps us on our toes. You are seeing brands such as H&M or Topman who are starting to catch on. That challenge for us is always to stay ahead…at Nike the sensibility is always to be looking to the future.”