Ryo Kashiwazaki
Shoemaker and Founder of Hender Scheme
Satomi Yamauchi

Since starting your company, what are the biggest challenges you’ve faced? What have been your biggest learnings?

The biggest things were to create an environment that can make good products and also finding the craftsman that would make this possible. Now we can share the brand concept and philosophy of the brand with very skilled craftsmen. This will help us to continue to make better products.

The fashion industry has experienced a lot of ups and downs in recent years. What do you think about the current state of the industry and what do you see as the biggest issues facing the industry today?

Overall we think about things from a very subjective perspective and not from an objective perspective. With this in mind, streetwear will stick to what they want to do and not necessarily be affected by situations or times. I've been placing myself in the middle where I can alternate between fashion and product design. So this is neither positive nor negative for streetwear.

Do you have any expectations for where the industry is heading?

I think there will be changes in terms of events, ideas and ways of expressing these concepts.

What’s been your highlight of 2017?

It was a year where I was able to both challenge myself and try out a variety of new things.

What are your short-term and long-term goals for your brand, and personally?

Both my short-term and long-term goals are to continue to create and convey them at their own pace. Personally, I like to discover new perspectives and angles, and then express them.

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