全面下架 − Prada 配件吊飾涉種族歧視爭議

沒料到 Prada 竟也會犯這類錯誤。

編輯 :
Fashion 時裝
5,527 Hypes

還記得年初時 H&M 因找來非裔男童穿上印有「COOLEST MONKEY IN THE JUNGLE」字樣的 Hoodie 而遭到網上一片砲轟的事嗎?今回 Prada 似乎也犯了類似的錯。在其近期推出的「Ptomalia」配件系列新品當中,包含了一件以深色木質打造而成,名為 Otto 的玩偶吊飾,而此吊飾因其紅唇、黑髮和大眼等與知名故事書《Little Black Sambo》裡主角相似的設計,遭投訴涉及了歧視非裔人士之嫌,很快此消息也迅速於網上傳開,不意外地,自然迎來了大量負評,而 Prada 也很快發出聲明澄清,並迅速於全球各個品牌店點下架相關產品。

 

在 Instagram 查看這則貼文

 

Woke up on the morning of our fourth birthday to some news about our namesake @prada .  The “Pradamalia” collection, produced in collaboration with @2x4inc , features fantasy “lab-created” animals.  According to a press release about the collab, the creatures mix up the codes of the house into their features.  Many are comparing “Otto”, a resulting mutation of one of Prada’s oldest mascots, the monkey, to Little Sambo, a children’s book character from 1899, who exemplified the pickaninny style of blackface caricature, though other examples from as early as 1769 can be found. The exaggerated stereotypes propagated racism freely back then, but it’s apparent that the legacy of the harmful imagery still affects how we contextualize racism today.  This is surprising from Prada, who’s known (at least recently) for the inclusivity of their casting, propelling then unknown models like Anok Yai and Jourdan Dunn into near supermodel status…not to mention casting Naomi Campbell in that 1994 campaign at a time when it was generally deemed “risky” to cast people of color in international luxury campaigns.  Recently, they mounted “The Black Image Corporation”, an exhibition highlighting the importance and legacy of black creators in American publishing and photography, in both Milan and Miami.  Representation is important, but understanding how to navigate the nuances of how the world perceives racism is even more so.  One thing is pretty clear though…given recent scandals, luxury brands operating on a massive global scale need more systems in place to avoid controversies like this.  A suggestion for now: more diversity on a corporate level for positions that actually hold power in decision making and brand imaging.  Prada issued a swift apology on twitter and are in the process of removing the products from display and sale, but no mention on Instagram yet.  Dieters, chime in with your thoughts! • #prada #blackface #littlesambo #retailproblems #retaildisplay #soho #nyc #dietprada

Diet Prada ™(@diet_prada)分享的貼文 於 張貼

 

在 Instagram 查看這則貼文

 

I know that I’ve been silent, but currently dealing with stuff. But gotta point this ? out: Per what I’m reading, this is Prada SoHo NYC.. Thankfully, I don’t own Prada (and at this rate, I never will), cause if l did, ????. Update: the store took dispay and articles featuring the questionable characters down and the brand apologized, but, FFS, it’s 2018, don’t they pay researchers to ensure this type of crap don’t happen from the start??? ?? — (From: https://www.facebook.com/300322/posts/10102198924210054?sfns=0) I don’t make a lot of public posts, but right now I’m shaking with anger. Today after returning to NYC after a very emotional visit to the Smithsonian National Museum of African American History and Culture including an exhibit on blackface, I walked past Prada’s Soho storefront only to be confronted with the very same racist and denigrating #blackface imagery. I entered the store with a coworker, only to be assaulted with more and more bewildering examples of their Sambo like imagery. When I asked a Prada employee whether they knew they had plastered blackface imagery throughout their store, in a moment of surprising candor I was told that *a black employee had previously complained about blackface at Prada, but he didn’t work there anymore.* History cannot continue to repeat itself. Black America deserves better. And we demand better. Until then please repost and retweet @Prada using the hashtags #StopBlackface #BoycottPrada #EndRacismNow

Dante Posh(@danteposh)分享的貼文 於 張貼

上述提及的深色、紅唇、黑髮和大眼等設計,在非裔美國人民權運動開始前,一直都被使用來影射、嘲諷非裔人士的形象,甚至到今日也同樣有不少種族歧視者熱愛以此大作文章。而 Prada 今回卻碰觸到了這一大地雷,即便後續處理相當積極且快速,但仍對品牌造成一定傷害,有關後續消息還請密切留意 HYPEBEAST 後續追蹤報導。

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