NOAH 主理人 Brendon Babenzien 解釋為何包裝如此隨便
聽完各位會接受嗎？
相信各位都有購買過美國街牌 NOAH 的產品，它們的包裝總是看上去普普通通，原來是其主理人 Brendon Babenzien 刻意保持這樣子的包裝。但卻因此而令大家覺得反感而投訴，他們均希望有一個更好的「開箱體驗」，但 NOAH 卻偏偏將膠袋換成牛皮紙包裝，導致若錯誤打開時便會令到塵埃沾滿在產品上。而據 NOAH 解說，他們缺乏這類經驗的原因是品牌將目標投放在其他地方，因此沒有理會有關包裝材料的來源或者是會產生甚麼樣的廢物。但其後 NOAH 亦認同是需要在某些項目上加以關心，當中最重要的便是更保護環境。有關 NOAH 在網站的聲明如下：
What it comes down to for us is the simple knowledge that no amount of packaging changes the product it’s wrapped around. Expensive packaging does not make a jacket, t-shirt or sweatshirt any better. Whatever you bought still has to live on its own once you’ve tossed the packaging aside.
Some of our more ambitious items seem like they deserve a little more than being shipped in a poly bag, both in terms of the work we’ve put into creating them and the commitment they represent for our customers. But we keep coming down on the side of letting these items speak for themselves, rather than making our environmental footprint any bigger by dressing them up.
