HYPETRAK 專訪法國歌手 Woodkid - 談論藝術和創作靈感

身兼歌手、導演和平面設計師等多重身份的法國藝術家 Woodkid，在這幾年的發展可謂順風順水，不僅發行了一張評價很高的專輯《THE GOLDEN AGE》，還參與了 Pharrell 冠軍單曲《Happy》的 MV 策劃，並還爲這首歌制作了一首名叫《Sad》的混音版本，全方位的展示了自己的藝術才華。日前 Wookid 也來到香港參加第二屆 Art Basel 藝術展的慶祝活動，而 HYPETRAK 也借此機會對這位才子進行了獨家訪談，深入探討了他對于藝術創作的看法和靈感。下面是我們節選的精彩內容，完整訪談不妨查看 HYPETRAK 官方網站。

Tell us about your experience working with Pharrell as the Creative Director for his “Happy” music video, how did you approach the video and its creation process.

I creative directed the video with these guys called We Are From LA, who are a group of French Directors. I basically thought up the concept with them and I approached Pharrell and talked to him about creative directing some of his videos. We developed the idea with the We Are From LA guys and they built it and they shot it within the next two months or so — the shoot itself took 10 days.

Seeing as you weren’t expecting such a big response, what are your thoughts on how it’s been received so far?

We were really not expecting that it turn out to be that big and have such response on a global scale. I think it’s great, Pharrell is a good guy. And you know, when you do something that’s visual it’s always a good thing and more impactful. So yes, it’s very exciting.

You also creative directed his show at Coachella this year, can you tell us a bit about that?

Yeah. The creative direction for this meant taking on everything from the lights and the sonography to the projections and supporting visuals – the set up and movements on stage. Pretty much the whole visual aspect of the show I had to manage, and it was a very tricky because we only had three weeks to do it. It was definitely a bit of a challenge, especially considering all the guests that were coming on stage, it was a very unique set up.