Matt Powell 於《Forbes》撰文中探討球鞋經濟

雖然很容易被大衆所忽視，但是球鞋文化的影響力已經上升到了前所未有的高度，這其中所蘊含的球鞋經濟自然也不容小視。日前自稱爲「Sneakerologist」的 Matt Powell 便通過獨到的觀點和視角，爲《Forbes》雜志撰寫了一篇深入探討球鞋經濟的文章。在這篇名爲《Sneakernomics: When Will The ‘Sneaker Cycle’ End?》的文章中，Matt Powell 針對球鞋愛好者花費大量現金，並且徹夜排隊買鞋的現象進行了分析，並提出了這個現象對于經濟環境的啓示。下面是這篇文章的節選內容，感興趣的朋友不妨完整閱讀這裏。

“The industry has been running at a mid-single digit CAGR since 2004. The best year was +10% and the worst, flat.  While categories have ebbed and flowed, this chart really illustrates that we’ve been on a long run of growth for athletic footwear. I do not expect this trend to reverse any time soon.

When you look below the top line, there has been tremendous volatility by category but the topline rate has not faltered.  We’ve had Basketball down and then up, Casual up and down and of course the Toning run up and meltdown.  But through it all, consumers have continued to buy more and more athletic shoes every year.”