《GQ》專訪 Jay Z 運動員經紀公司總裁 Juan Perez

在出售布魯克林籃網 Brooklyn Nets 的股份之後，說唱巨星 Jay Z 並沒有停止自己在體育圈的生意，而是創辦了名爲 Roc Nation Sports 運動員經紀公司，並且接連簽下了 NBA 巨星 Kevin Durant 在內的六名球員，起步階段可謂順風順水。日前著名時尚雜志《GQ》便采訪了 Roc Nation Sports 的主席 Juan Perez，深入探討了公司的擴張計劃。作爲 Juan Perez 首次公開接受媒體采訪，他不僅談到了自己的經營策略和現有的商務模式，還講述了公司的營銷策略和未來計劃。下面使我們節選的精彩內容，完整訪談不妨查看《GQ》官方網站。

How does the culture of athletes and musicians mix?
We’re all one big family. We wrap our arms around each other. If Robbie needs something and one of the artists has it…. They send Instagram Happy Birthdays. We’re a family. Everybody sticks together here.

Do you get approached by players frequently?
Yeah, all the time.

How do you decide if you want onboard with new players?
Ugh, I mean, it depends. First we look at performance. You just have to be at a certain level, cream of the crop. Then the same things: a story behind him, his character, the market value of the player, just different things.

What’s the negotiating philosophy?
Well, what we bring to the table in negotiations, is we show the ball clubs how strong we are on the marketing side. Because at the end of the day, you want to put people in the stands. We help develop a player’s brand off the field, which eventually brings more fans, more recognition to the player so more people want to meet the player, see the players play. So we’re branding the player, marketing the player—that makes the player even bigger than what he was when we got him. That helps as far as negotiating.