Keith Hufnagel 談及與私人股權公司 Altamont Capital 的合作

人氣街頭品牌 HUF 自 2002

編輯 :
Fashion 時裝
188 Hypes

人氣街頭品牌 HUF 自 2002 年成立起,便憑借著簡約精致的圖案設計,以及不隨波逐流的設計風格而在街頭領域站穩腳跟,如今更發展成爲一個在全球範圍內都小有名氣的國際化品牌。爲了更多的推動品牌發展,最近 HUF 接受了私人股權公司 Altamont Capital 的投資,而這家公司今年已經接連收購了 Billabong 和 Quiksilver 兩大品牌的部分股權。最近 HUF 創始人 Keith Hufnagel 便接受了《Transworld》的專訪,談及了此次收購的相關質疑,並表達了將 HUF 在品牌價值和零售體驗上都更進一步的希望。下面便帶來此次專訪的節選內容,完整內容不妨點擊這裏查看。

How did the deal with Altamont Capital come about? How long has it been in the works?

The team at HUF wanted to bring in a partner to help us as we grow. The business became increasingly complicated as we added product categories and expanded geographies. We feel like we have a lot of momentum and a real opportunity that we want to make sure we grab – and so we decided that if we could find a partner that could help bring experience and outside perspective then this was the time to bring them on board.

These things take a while – and we wanted to be really careful to get to know people we’d potentially be bringing into our business for the long term – so it’s been since spring from start to finish.

Why did HUF see working with Altamont and Scott Olivet as the best fit?

They have been working in the industry quite a bit and, as we got to know them, it was clear that they understood the brand and where it’s coming from. We really respect what Scott did at at places like Converse and Oakley – and thought that experience and the experience of others on the team could really be helpful.

What specific goals or initiatives have you set for the brand within the next 12 months?

We want to really build on the momentum in footwear. We are excited about what we’ve put into the market so far – and are appreciative of the positive reception.. So we definitely want to take advantage of early success. We also want to invest with our retailers in the store and make sure retail brand support is where it needs to be. Other than that – we are going to keep doing what we’re doing and hope we keep getting the great support we’ve been getting from the consumer.

閱讀全文

繼續閱讀

率先走進 Keith Hufnagel 洛杉磯紀念展覽「HUF Forever」
Arts 藝文

率先走進 Keith Hufnagel 洛杉磯紀念展覽「HUF Forever」

HUF Forever。

HUF 創辦人 Keith Hufnagel 因腦癌過世享年 46 歲
Fashion 時裝

HUF 創辦人 Keith Hufnagel 因腦癌過世享年 46 歲

Rest In Peace.

LVMH 合夥的私募股權公司收購 Birkenstock
Fashion 時裝 

LVMH 合夥的私募股權公司收購 Birkenstock

市值約 $48 億美元。


YEEZY 幕後功臣 - Jon Wexler 談與 Kanye West 的合作關係
Footwear 球鞋

YEEZY 幕後功臣 - Jon Wexler 談與 Kanye West 的合作關係

前 adidas YEEZY 總經理在 HYPEBEAST 獨家採訪中談到了他在 Shopify 的新角色。

芬蘭科技廠商 Circular Devices 打造 Puzzlephone 模塊化智能手機
Tech 科技

芬蘭科技廠商 Circular Devices 打造 Puzzlephone 模塊化智能手機

科技巨頭 Google 今年公布了一項名爲 Project Ara 的模塊化手機,不過他們並不是這一領域的唯一競爭者,市面上還有一款很火的 Phonebloks 積木手機,以及由科技廠商

Nike Roshe Run 全新配色設計「Bleached Turquoise」
Footwear 球鞋

Nike Roshe Run 全新配色設計「Bleached Turquoise」

陰鬱的冬季需要色彩來點亮,為此運動品牌 Nike 近日特地為旗下人氣跑鞋 Roshe Run 打造這雙全新的「Bleached

Madonna 擔綱《Interview》特刊「The Art Issue」封面人物
Fashion 時裝

Madonna 擔綱《Interview》特刊「The Art Issue」封面人物

樂壇天后 Madonna 日前為《Interview》最新推出的「The Art Issue」擔任封面人物,並由著名攝影雙人組 Mert & Marcus 掌鏡拍攝。這次的雜誌內頁收錄了多幅


adidas Racer Lite 全新配色設計
Footwear 球鞋

adidas Racer Lite 全新配色設計

adidas 最近為旗下輕跑鞋Racer Lite 推出了全新配色設計,以網球鞋為設計基礎,然後輔以高功能物料搭配出功能性外型。鞋身主要利用網眼製作而成,令鞋身整體更為輕量。此外,Racer

Salvatore Ferragamo 發表全新男裝企劃「A Man's Story」
Fashion 時裝

Salvatore Ferragamo 發表全新男裝企劃「A Man's Story」

隨著成立 100 週年,意大利高級品牌 Salvatore Ferragamo 特別發表全新男裝項目「A Man’s

BAIT x Saucony Shadow Original CruelWorld 4「Midnight Mission」聯名鞋款
Footwear 球鞋

BAIT x Saucony Shadow Original CruelWorld 4「Midnight Mission」聯名鞋款

加州球鞋店鋪 BAIT 與運動品牌 Saucony 的聯名企劃「CruelWorld」近日來到第四回,是次選擇了洛杉磯非營利組織 Midnight Mission 為名,打造了這雙全新的

More ▾
 
訂閱我們的電子報

率先獲取最新潮流情報、獨家專訪、潮流趨勢和全面販售指南等等。

訂閱時,您同意我們的 使用條款隱私政策

偵測到廣告攔截。

我們僅向廣告商收費,而非讀者。如果您喜歡我們的內容,請將我們納入廣告攔截程式的白名單中,非常感謝。