[UPDATED] Supreme 狀告 Married to the Mob 的 “Supreme Bitch” T-shirt 侵權
回到 2004 年,當由 Leah McSweeney 創辦的女性街頭品牌 Married to the Mob 以一款 “Supreme Bitch” 短 Tee
回到 2004 年,當由 Leah McSweeney 創辦的女性街頭品牌 Married to the Mob 以一款 “Supreme Bitch” 短 Tee 作爲首波系列萌生,引起廣泛注意之前,街頭時尚圈很長一段時間都是由男性作爲主導。而從那以後,”Supreme Bitch” 也成爲了 Married to the Mob 的品牌標識。然而近 10 年過去了,Married to the Mob 與紐約傳奇街頭品牌 Supreme 的“戰爭”卻未曾停歇過。最近,Supreme 與創始人 James Jebbia 就以“侵犯品牌商標權”的罪名將 Married to the Mob 告上法庭,並索取 $1,000 萬美元的巨額賠償。鑒于近來各式惡搞品牌與設計不斷出現,想必這起案件也將引起軒然大波。下面我們爲大家帶來 McSweeney 針對此事所發表的言論,更多詳情與法院公文可點擊這裏查看。同時,Hypebeast 已與 Supreme 官方取得聯系,將盡快爲大家更新這起官司的進展。
As some of you may have heard, Supreme is suing me for $10 million over my “Supreme Bitch” design. I’ve been using this design since the first MOB collection in summer 2004. I even sold it as a tee at Union, a store owned and managed by Supreme’s founder James Jebbia, who gave the design his blessing. Now, he’s claiming that the design infringes his trademark rights.
Unlike some companies that blatantly rip-off other brand logos, Married To The Mob has always had its own identity and aesthetic by being an extension of my life experiences. I started this company when I was 22 and have come a long way without a piggyback ride from anyone.
Supreme Bitch is one design of many; one slogan of many. And the use of the design has always been to make fun of the misogynistic vibe of Supreme and the boys who wear it.
Bottom line is this: I don’t think Supreme should be able to squash free speech or my right to utilize parody in my design aesthetic. It’s one of the most powerful ways for me to comment on the boy’s club mentality that’s pervasive in the streetwear/skater world. The fact that Supreme is coming after MOB and me personally is just another example of the hostility that MOB — the first women’s street wear brand — has faced from Day 1. And it’s why the Supreme Bitch message is so important.
Civil liberties attorney Norman Siegel agreed to take my case and act as co-counsel along with Edward Rosenthal of Frankfurt Kurnit Klein & Selz PC, a law firm that specializes in trademark issues. This isn’t a fight I went out looking for, but I have no choice other than to fight back. Because right now, it’s about more than just a t-shirt!
EDITORS NOTE: Supreme 官方將會對此件事情發表完整正式申明

















