鈴木哲也談論 honeyee.com & .fatale 的未來發展

早先日本時尚網路雜誌 honeyee.com 及 .fatale 被日本 IT 公司 Artana Inc. 收購的消息在業內引起了不小的反響，而近日 The Fashion Post 就籍此話題對 honeyee 主編鈴木哲也進行了一次專訪，邀其談論了對 honeyee.com 及 .fatale 未來發展的看法。由藤原浩、中村世紀、清永浩文和鈴木哲也四人創立於 2005 年， honeyee.com 已通過廣告業務成功扭虧為盈，並憑藉與眾設計師的良好關係打造出內容豐富的採訪特輯和品牌型錄。而在此次專訪中，鈴木哲也也提到正在越來越原宿化的日本女裝正代表著未來的流行趨勢，在保持對日本國內眾多新興設計師的關注同時，引入更多歐洲時裝屋的資訊，或許是 honeyee 下一步的發展方向。完整的專訪可前往 The Fashion Post 查看。

Your WEB magazine “honeyee.com” is already in its 8th year, and it has been 2 years since the establishment of your women’s WEB magazine “.fatale” in 2011.

We established our new women’s fashion WEB magazine “.fatale” centered around our “honeyee.com” model. We managed to turn the cash flow positive by 2012 just with advertising revenue. I believe we have succeeded in creating another business model for “honeyee.com”. This has already been announced, but as of September 2013, our shares have been transferred to Aratana Inc., based in Miyazaki prefecture. Ever since honeyee.com’s establishment in 2005, we were faced with the problem of what to do with the company in the future. Unable to decide on a concrete answer, we’ve postponed this problem up until now. However, this also meant the postponement of the question to whether our activities at honeyee.com can be considered successful or not. This was a question I wanted to straighten out at any rate, being entrusted the company by shareholders such as Hiroshi Fujiwara, Hirofumi Kiyonaga, and Hiroki Nakamura. I wanted to be able to report that “honeyee.com is a success!” Right at that time, Shinji Hamauzu of Aratana Inc. came into the picture, and highly valued the current presence of honeyee.com as well as its possibilities for the future, hence leading to our transfer of shares – M&A. This pretty much marks the end of our first chapter. I guess we can say it’s a happy ending.

And now the start of our second chapter. Actually, honeyee.com is not the only one in the midst of entering a new phase. In comparison to the last time I attended an interview on this sight, I think the situation surrounding WEB media and the Tokyo fashion scene has undergone a big change. In my last interview, I mentioned men’s clothing to be the hot topic, but now, the heat has cooled down and I think there is more possibility in women’s clothing. To be frank, I feel there is a hint that Tokyo’s independent women brands are becoming more “Ura-Harajuku (Harajuku Back Street) style”.