UK Government To Investigate Ticketmaster's "Dynamic Pricing" Following Oasis Reunion Ticket Sale
Ticket prices surpassed £350 GBP from its original £135 GBP due to demand.
The government of the United Kingdom assured concertgoers that it will investigate Ticketmaster’s “dynamic pricing” system after the Oasis reunion tour ticket sale fiasco.
According to BBC, the country’s ministers has included dynamic pricing in their upcoming discussion over ticket resale websites. Prime Minister Sir Keir Starmer told BBC Radio 5 Live that they “can” and “should do” what’s possible to curb the use of this system. ”Because otherwise you get to the situation where families simply can’t go or are absolutely spending a fortune on tickets,” he said. ”There are a number of techniques going on here where people are buying a lot of tickets, reselling them at a huge price,” he continued, “And that’s just not fair — it’s just pricing people out of the market.”
Culture Secretary Lisa Nandy also swore to build “a fairer system that ends the scourge of touts, rip-off resales, and ensures tickets at fair prices.” She said,“It’s depressing to see vastly inflated prices excluding ordinary fans from having a chance of enjoying their favorite band live,” adding that the ministers will review the “issues around the transparency and use of dynamic pricing, including the technology around queuing systems which incentivise it.”
Many Oasis fan were dismayed at Ticketmaster’s ticket sale system as the demand caused some tickets to surpass £350 GBP from its original £135 GBP price, which forced them to either abandon their attempt to purchase tickets after hours of waiting or pay a much higher price than anticipated. Ticketmaster alleged that the event organizers were the ones who set the prices, and that they “priced these tickets according to their market value.”
