Salehe Bembury Is Designing a PUMA Hoops Signature Shoe

Teaming up with the German sportswear brand to create a shoe and recruit a signature athlete as well.

Footwear
2.7K

Update: Just a few weeks ago, Salehe Bembury teased a new partnership between him and PUMA. Now, the brand has announced that Bembury will be helping shape the next generation of PUMA Hoops. Not only will he create a signature shoe for the brand, but he will aid in the recruitment process as PUMA looks to add another athlete to its current Hoops roster of LaMelo Ball, Scoot Henderson, Flau’Jae Johnson and Breanna Stewart. While Bembury has worked with many different footwear brands, this marks his debut with PUMA . The provided press release notes  that Bembury will “create a new look and feel within basketball itself,” which, while vague, indicates that his design language may influence the Hoops line as a whole, perhaps in a way that is similar to Jerry Lorenzo’s recent involvement with adidas Basketball.

“My designs are a platform for storytelling and cultivating community; an opportunity to breathe new meaning into a product. While my work has been known to cater to the
outdoor space, a space I recently developed an intimate relationship with, my partnership with PUMA Hoops will allow me to tell a more deeply rooted personal story,” shares Bembury. “As a ’90s kid from New York City, I’ve played basketball my whole life and have a deep history, emotion and nostalgia for the sport. I’m excited to leverage this collaboration as a catalyst to introduce an untold side of me and engage a new community.”

Stay tuned for updates as we eagerly await news of which athlete the duo signs, as well as first looks at Bembury’s work with PUMA.


Original Story: It looks like Salehe Bembury is cooking something up with PUMA.

In a recent Instagram post, the footwear designer takes a photo on the tarmac to his private jet with what appears to be a sign that reads in all caps, “TOP SECRET PUMA IDEAS.” Teasing an upcoming project and potentially a collaboration with the athletic lifestyle brand, the designer creates buzz as fans begin to speculate what is next. Taking to his Instagram Stories at the time of writing, Bembury answered a few fans’ questions, specifically those who were concerned with his standing relationship with New Balance.

When asked if there would be more to come with New Balance shoes, Bembury simply responded, “Much more” to come. Another fan asked, “How can you work with multiple brands at the same time without issues,” to which he replied, “Sturdy contracts and sound communication.” So far, fans are left in the dark as to what the next collaboration could be. Other big names that have partnered with PUMA include Rihanna and A$AP Rocky. Stay tuned for more information.

 

View this post on Instagram

 

A post shared by Salehe Bembury (@salehebembury)

Read Full Article

What to Read Next

Tyrese Haliburton to Become PUMA Hoops Star
Footwear

Tyrese Haliburton to Become PUMA Hoops Star

The Indiana Pacers guard reportedly signed a “massive multi-year shoe deal” with the brand.

Salehe Bembury Teases the Crocs Pollex Cypress Boot
Footwear

Salehe Bembury Teases the Crocs Pollex Cypress Boot

Presenting another wild Crocs silhouette.

Closer Look at the Salehe Bembury x New Balance 530
Footwear

Closer Look at the Salehe Bembury x New Balance 530

The runner has been outfitted in a wide variety of colors.


First Look at Salehe Bembury's Crocs Pollex Juniper in "Realtree Camo"
Footwear

First Look at Salehe Bembury's Crocs Pollex Juniper in "Realtree Camo"

Adding to the new silhouette’s list of upcoming releases.

adidas and Manchester United Unveil '90s-Inspired Away Kit for 2024/25
Fashion 

adidas and Manchester United Unveil '90s-Inspired Away Kit for 2024/25

In the color “Night Indigo”.

tinyPod Transforms Your Apple Watch Into a Vintage iPod in This Week's Tech Roundup
Tech & Gadgets 

tinyPod Transforms Your Apple Watch Into a Vintage iPod in This Week's Tech Roundup

Nadine Ghosn also sat down with Hypebeast to discuss her iced-out Bose headphones made for Coco Gauff and Anthony Edwards.

Universal Works x Progress Running Club Debut ’80s-Inspired Limited-Edition T-Shirt
Fashion

Universal Works x Progress Running Club Debut ’80s-Inspired Limited-Edition T-Shirt

A unification of two UK-based brands.

Michelle Yeoh Returns as Philippa Georgiou in ‘Star Trek: Section 31’ Trailer
Entertainment

Michelle Yeoh Returns as Philippa Georgiou in ‘Star Trek: Section 31’ Trailer

Yeoh leads a clandestine defense arm of Starfleet.

Funko Celebrates Ice Spice’s ‘Y2K’ Album With New Figure
Toys

Funko Celebrates Ice Spice’s ‘Y2K’ Album With New Figure

The rapper’s debut album is out for streaming now.


OpenAI Has Built a Search Engine Prototype, SearchGPT
Tech & Gadgets

OpenAI Has Built a Search Engine Prototype, SearchGPT

The company is partnering with publishers on the project.

Denim Tears x Clipse Unveil Collaborative Tee Celebrating Brand’s 5th Anniversary
Fashion

Denim Tears x Clipse Unveil Collaborative Tee Celebrating Brand’s 5th Anniversary

The duo will be performing their new LP at the Denim Tears’ anniversary party.

Jorja Smith Drops First Single of 2024, "High"
Music

Jorja Smith Drops First Single of 2024, "High"

Following up her contributions to Childish Gambino’s ‘Bando Stone & The New World.’

Carpet Company Reworks the Vans Skate Half Cab and Skate Cab 4
Footwear

Carpet Company Reworks the Vans Skate Half Cab and Skate Cab 4

Alongside an apparel capsule.

Beyoncé Reps Red, White and Blue Thom Browne to Announce Team USA
Fashion

Beyoncé Reps Red, White and Blue Thom Browne to Announce Team USA

“Get a look at America, y’all.”

More ▾