JW Anderson Falls Into a Deep Slumber for SS25

From quilted duvet coats to larger-than-life bombers and a freshly-served Guinness collaboration, the UK brand hosted the best collection of the season.

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Jonathan Anderson can do no wrong in our eyes. The Irish designer stole Milan Fashion Week on day three, showcasing a five-star collection that begged fashion crowds to slow down and take a nap. The JW Anderson show invitation hinted at what was to come, delivering a printed T-shirt that reads “REAL SLEEP” in quirky, uneven lettering.

Upon arrival, the British brand welcomed guests into a bedtime getaway with twinkling lightbulbs strung to the ceiling. The collection mirrored Anderson’s cozy inspirations with padded silhouettes primed for a deep slumber. Putting head to pillow, quilted coats nodded to cozy duvet covers in cream, pink, and navy hues, followed by larger-than-life bombers layered with leather sweatshirts. The designer’s playful approach to modern silhouettes shined bright on structural denim dresses and ruffled jackets, embracing our favorite summertime trend with belted jorts reimagined à la JW Anderson.

Entering the REM cycle, Anderson presented puffed hoodies dipped in glossy coatings, stomping down the runway in sprouting boots with flapped openings. Knee-length neckties and folded silk textiles cascaded over essential shirting with dramatic flair, walking into dreamland with unimaginable creations pulled from Anderson’s creative mind. The UK titan wraps his SS25 collection with a fitting Guinness collaboration featuring co-branded knitwear with smiling pint illustrations.

Take a closer look at JW Anderson’s SS25 collection in the gallery above, and stay tuned for more Milan Fashion Week content on Hypebeast.

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