Track Your Linen Footprint With Loro Piana's Sustainable André Shirt
The step-by-step production process will be safely stored on Aura Blockchain Consortium.
Loro Piana has become the catalyst of premium Italian style. The brand has dressed lavish men and women for over a century, celebrating 100 years in business by doubling down on sustainable practices without losing sight of its high-quality pillars.
Following its Summer 2024 collection, Loro Piana is reimagining its classic André shirt in sophisticated linens for the warm weather ahead while allowing you to track its production with Aura Blockchain Consortium. The transitional garment, named after Swiss painter André Piot, will be powered by digital footprint technology and delivered with unique QR codes documenting its production process.
Loro Piana’s André linen shirt can be traced at every stage, from creating its hand-pulled yarn base to final stitching and tailoring measures. The information will be safely stored on the Aura Blockchain Consortium, building on the brand’s promise to uphold sustainable policies with step-by-step clarity.
Take a closer look at the process behind Loro Piana’s André linen shirt in the gallery above.
