BBC ICECREAM EU Dips Into So-Cal Skate Style for Pre-Fall 2024
Fused with a nostalgic touch.
The entire Billionaire Boys Club family has been deeply rooted in streetwear and skate culture, whether that be the namesake brand or its BBC ICECREAM derivative. So to continue building out its already expansive portfolio, BBC ICECREAM EU has revealed its new collection for the Pre-Fall 2024 season.
For its latest, the brand dips into the So-Cal skate style of the mid-90s and 2000s, which sees core elements of American stylings with a nostalgic lens. California has always been associated with an easygoing and free lifestyle, so the collection channels that attitude that’s both seen in the Golden State and within streetwear at large.
Inside the wardrobe is a selection of mid-century-themed workwear pieces and diner-inspired graphic designs across jackets, tracksuits, hoodies, knitwear, crewneck sweatshirts denim, casual short-sleeved button-down shirts, shorts and tees. Special highlight items include an all-over printed, multicolored Running Dog dark denim set, a black velour tracksuit with white detailing and simple varsity jackets in hues of green and light brown. Finishing off the collection is a selection of caps.
Take a closer look at the offering in the campaign images above, which were shot by Fabien Montique and Dylan Reid. BBC ICECREAM EU’s Pre-Fall 2024 collection is available now online.
