Bodega x Heineken Strip Down the Smartphone: Presenting the "Boring Phone"

No emails, apps or internet access.

Tech & Gadgets
10,270 Hypes

Bodega and Heineken have linked up with Human Mobile Devices (HMD) to put a stripped-down spin on the smartphone. Dubbed the “Boring Phone,” the nostalgic offering is so stripped down that it doesn’t even offer internet access, social media, or access to any apps at large.

Designed to aid in disconnecting – especially on nights out – the Boring Phone is a flip phone, with the primary purpose of solely sending and receiving calls and text messages.

Encased in a holographic covering, the phone’s design melds futuristic and retro design influences, with holographic stickers attached throughout the device.

Not only is it technologically incapable of running any form of external application, but it also holds a week of standby time and up to 20 hours of talk time.

The Boring Phone debuts today, April 18, at a pop-up Bodega at Milan Design Week.

“Smartphones can be too interesting, so we wanted to design a boring one,” Bodega conveyed in a statement – the sentiment that’s at the crux of the captivating collaborative campaign. “We were really inspired by the rise of Newtro and wanted to reinterpret a past cultural icon that some younger Zillennials may not have experienced before.”

Take a closer look at the Bodega x Heineken Boring Phone in the gallery above.

Read Full Article

What to Read Next

Bodega Presents UTOPIA's Upcycled Nike Re-Creation Collection
Fashion

Bodega Presents UTOPIA's Upcycled Nike Re-Creation Collection

The new reimagined range is available for purchase via Bodega’s Los Angeles storefront.

Hermès Presents Key Home Essentials for 2024
Design

Hermès Presents Key Home Essentials for 2024

Previewed at Milan Design Week.

Loro Piana Interiors Presents 'A Tribute To Cini Boeri' at Milan Design Week
Design

Loro Piana Interiors Presents 'A Tribute To Cini Boeri' at Milan Design Week

Featuring the Compasso d’Oro-winning “Strips” system, “Bobo” armchairs and “Botolo” chairs.


Stone Island Presents Military-Inspired Cape for Prototype Research Series_08
Fashion

Stone Island Presents Military-Inspired Cape for Prototype Research Series_08

The Multiaxial Project is on display at Milan Design Week.

Dior and Parley for the Oceans Reunite for Third Beachwear Capsule
Fashion

Dior and Parley for the Oceans Reunite for Third Beachwear Capsule

Crafted from eco-certified textiles and Parley for the Oceans’ ocean plastic fabric.

Official Look at the Nike Kobe 8 Protro "Mambacita"
Footwear

Official Look at the Nike Kobe 8 Protro "Mambacita"

The third pair serving as a tribute to Gigi Bryant.

We Are Rewind Revamps the Cassette Player With Minimal Aluminum Design and Modern Tech
Uncategorized

We Are Rewind Revamps the Cassette Player With Minimal Aluminum Design and Modern Tech

Including a rechargeable battery and Bluetooth capabilities.

New York Nico Compiles His 100 Favorites in 'New York Nico's Guide to NYC'
Design

New York Nico Compiles His 100 Favorites in 'New York Nico's Guide to NYC'

In his debut book, the city’s “unofficial talent scout” lists his top eateries, institutions and characters.

G-SHOCK Introduces GRAVITYMASTER GR-B300
Watches

G-SHOCK Introduces GRAVITYMASTER GR-B300

Coming in three colorways.


Craft & Community: Lichen Celebrates Its Fifth Anniversary with 'Our Floors Are Uneven'
Design

Craft & Community: Lichen Celebrates Its Fifth Anniversary with 'Our Floors Are Uneven'

Lichen co-founders Jared Blake and Ed Be discuss their furniture and design business, their new retrospective book and how their community is “quite literally growing up together.”

Nothing Announces ChatGPT-Assisted Earbuds, Ear and Ear (a)
Tech & Gadgets 

Nothing Announces ChatGPT-Assisted Earbuds, Ear and Ear (a)

Marking the brand’s most disruptive offering to date.

Feng Chen Wang and Converse Announce Another 2-In-1 Chuck 70 Collaboration
Footwear

Feng Chen Wang and Converse Announce Another 2-In-1 Chuck 70 Collaboration

Coming in two monochrome colorways.

London's NBA Store Moves to Oxford Street Location
Sports 

London's NBA Store Moves to Oxford Street Location

The three-story flagship will host interactive events to unite basketball communities in the UK.

Official Images of the Travis Scott x Air Jordan 1 Low OG "Canary"
Footwear

Official Images of the Travis Scott x Air Jordan 1 Low OG "Canary"

Inspired by the colors of La Flame’s high school.

More ▾