The Museum of Youth Culture x Fred Perry Tour Will Celebrate Divergences in British Subculture

Coming together through a series of Show and Tell events at regional Fred Perry stores.

Fashion 
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The Museum of Youth Culture has just announced a year-long collaboration with Fred Perry, with the collaborators coming together to collect youth culture memories from across the UK through a series of Show and Tell events at regional Fred Perry stores.

Adding to the Museum of Youth Culture’s “Growing Up in Britain” collection, photographs and ephemera brought in will be scanned by the museum’s archive to preserve the history of teenagers and young people, while they’ll also be part of an exhibition in the Fred Perry Camden store in London at the end of this year.

The Museum of Youth Culture “Growing Up in Britain” campaign launched in 2019 and has received thousands of submissions, from the Roaring Twenties to the UK drill artists of today. Additionally, the campaign encourages the public to dig out their family albums and shoebox archives, resulting in a culmination of media including photographs, home footage, ephemera such as flyers and ticket stubs, teenage clothes such as band T-shirts, other objects and oral histories.

Commenting on the new collaboration, the Museum of Youth Culture’s founder, Jon Swinstead said: “Whilst there is much that unites us across generations, there are subtle differences in how youth culture expresses itself across regions in the UK — so a punk in Glasgow looks different to one in Brighton and it’s important we represent these divergences in subculture.

“We are excited to be taking the museum on tour across Britain and see what new stories we can discover, and Fred Perry is the perfect cultural partner for this.”

Take a closer look at what is to be expected from the Museum of Youth Culture x Fred Perry events above, and all events are free to take part and include a talk from an expert from the museum’s network.

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