‘Business of HYPE’ Returns as Limited Series with New Host Angelo Baque and Inaugural Guest Tremaine Emory

The first episode of the limited series sees the longtime friends discuss Emory’s career path, how he doesn’t see himself as a political activist and more.

Business of HYPE
4,940 Hypes

New host. New guests. New insights. Hypebeast’s Business of HYPE has returned as a limited series with five episodes dropping over the upcoming weeks. Sitting in the host’s chair is Angelo Baque, the creative director and founder of Awake NY, who welcomes a range of culture-shifting creatives, brand-builders and entrepreneurs to discuss the journeys, learnings and realities behind the dreams they’ve built.

The first guest to be featured on the new Business of HYPE season is Baque’s longtime friend and contemporary Tremaine Emory. Known for his own entities, Denim Tears and No Vacancy Inn, and his work at Marc Jacobs, YEEZY, Stüssy and Supreme, Emory designs with pride and intention, using clothes as a visual medium to explore deeply personal stories, a process that’s crafted compelling collaborations with the likes of Levi’s, Converse and even Emory’s contemporary and dear friend Virgil Abloh‘s PYREX VISION label.

Well before his design career, however, Emory was a kid growing up in Jamaica, Queens, who would commute to the Lower East Side and immerse himself in the area’s thriving street culture. It was there, more than 20 years ago that he met Baque, and the two have remained close friends ever since — Baque introduces Tremaine as a “best friend” and a “brother” at the beginning of the episode.

During a nearly hour-long conversation, the two discuss everything from what they see as modern-day streetwear culture’s lack of parity and intention to how Tremaine is often cast as a “social activist” by outlets eager to hoist a narrative onto his work.

“I find it funny when I … read writeups and people are [talking about] ‘Tremane’s social activist clothing,’” Emory notes. “I’ve read books on activists. I’m not an activist. I’m a commercial design artist that tells stories of the human condition through clothing, through the guise of the African diaspora.”

Towards the episode’s end, Emory opines on seeking validation from the industry, noting that that seeing kids in his childhood neighborhood wearing his clothes are the highest form of validation he can receive He notes that in the past his ego craved the validation of esteemed positions — like his tenure as the creative director of Supreme — but that he’s worked to ensure the love of his peers and community stands above all. “That’s the only validation I need,” he notes “The streets I used to walk [as a kid and a teenager], the kids there are wearing [my friends and I's clothing]. Why do I need any more validation than that?”

Stream the full episode above, or check it out on Apple Podcasts, Spotify and other major podcast platforms, and expect future episodes to roll out weekly.

Read Full Article

What to Read Next

MSCHF Co-Founders Kevin Weisner and Lucas Bentel Discuss Their Long, Strange Journey on 'Business of HYPE' with Angelo Baque
Business of HYPE

MSCHF Co-Founders Kevin Weisner and Lucas Bentel Discuss Their Long, Strange Journey on 'Business of HYPE' with Angelo Baque

The duo riff on not intentionally seeking Internet notoriety, the power of humor and more.

Vashtie Talks Being the OG Streetwear Sweetheart, Balancing URL and IRL and More on 'Business of HYPE' With Angelo Baque
Business of HYPE

Vashtie Talks Being the OG Streetwear Sweetheart, Balancing URL and IRL and More on 'Business of HYPE' With Angelo Baque

The limited series’ final episode sees Vashtie discussing her pioneering style, the importance of physical products and how motherhood has changed her creative process.

Build the Great Deku Tree From ‘Legend of Zelda’ With LEGO’s New Set
Toys

Build the Great Deku Tree From ‘Legend of Zelda’ With LEGO’s New Set

Offering two ways to build the tree, along with figurines and background sets.


‘The Lord of the Rings’ Saga Continues With New Film ‘The Hunt for Gollum’
Entertainment

‘The Lord of the Rings’ Saga Continues With New Film ‘The Hunt for Gollum’

Andy Serkis will direct and star in the movie.

The North Face's UE Collection Explores the City That Never Sleeps
Fashion

The North Face's UE Collection Explores the City That Never Sleeps

Revamping denim-forward workwear silhouettes.

Muhammad Ali To Be Inducted Into WWE Hall of Fame Class of 2024
Sports

Muhammad Ali To Be Inducted Into WWE Hall of Fame Class of 2024

He will be inducted by his widow Lonnie Ali this April.

Rolex Previews a New Everose Gold Day-Date 40 at the Oscars
Watches

Rolex Previews a New Everose Gold Day-Date 40 at the Oscars

Featuring a slate gray ombré dial.

Pharrell Ends Performance Early, Walks off Stage at F1 Post-Race Show in Saudi Arabia
Music

Pharrell Ends Performance Early, Walks off Stage at F1 Post-Race Show in Saudi Arabia

The artist cut his set short due to the crowd’s unruly behavior.

London's MELT Jewellery Heads to Seoul for Latest Campaign
Fashion 

London's MELT Jewellery Heads to Seoul for Latest Campaign

Exploring Noksapyeong Station, Itaewon Bridge, and Namsan Mountain.


Tyla and Jungle Set the Stage for Gap's Linen Revolution This Spring
Fashion

Tyla and Jungle Set the Stage for Gap's Linen Revolution This Spring

Presented by Gap
The global brand’s new Spring 2024 campaign invites creatives to express their originality with music and dance.

Clarks Originals and Engineered Garments Create the Desert Khan EG
Footwear

Clarks Originals and Engineered Garments Create the Desert Khan EG

Marking the brands debut collaboration.

Endless Joy SS24 Is a Mythical Escape
Fashion 

Endless Joy SS24 Is a Mythical Escape

Exploring the ancient fables of Bali, Greece, and Japan.

A Kind of Guise's SS24 Editorial Is Immersed In Albanian Sunshine
Fashion

A Kind of Guise's SS24 Editorial Is Immersed In Albanian Sunshine

Seeing local men tour residential hotspots.

Everything Dropping at Palace This Week
Fashion 

Everything Dropping at Palace This Week

The Saints Varsity Jacket leads the range with religious iconography.

More ▾