Barry Keoghan Joins Burberry as Global Ambassador
The Irish actor sparks a new era of elegance that bridges cinema and style.




Burberry announces Barry Keoghan as its new global brand ambassador. This collaboration heralds a synergy of Burberry’s traditional British elegance and Keoghan’s modern dynamism, in line with the brand’s ethos of innovation and diversity under the creative genius of Daniel Lee.
Keoghan’s Irish background and his groundbreaking roles, including his portrayal in Eternals and his acclaimed performance in The Banshees of Inisherin, alongside his latest project, Saltburn, enrich Burberry’s commitment to celebrating diverse talents and narratives. Daniel Lee’s vision for Burberry fuses the venerable brand’s heritage with contemporary flair—a narrative that Keoghan, with his impressive filmography and distinct style, personifies.
Beyond his cinematic achievements, Keoghan’s previous engagements with Burberry, including his notable presence at the 2023 Met Gala and Burberry’s Spring/Summer 2024 runway show, have spotlighted his affinity for the brand, making this partnership a natural progression of his relationship with Burberry.
See some of Keoghan’s Burberry looks above.