Uniqlo Sues SHEIN For Allegedly Imitating Its Viral Round Mini Shoulder Bag
The suit was filed in Tokyo District Court in late December 2023.
Fast Retailing Co.’s Uniqlo is suing SHEIN for allegedly selling an imitation of the Japanese brand’s viral Round Mini Shoulder bag.
According to Business of Fashion, Uniqlo filed the suit against Roadget Business Pte, Fashion Choice Pte., and SHEIN Japan Co. at the Tokyo District Court on December 28. Uniqlo is demanding SHEIN, a China-founded company currently based in Singapore, to immediately stop the sale of these “imitation products” along with compensation for damages.
“The company filed this complaint because it has determined that the form of the imitation products sold by Shein closely resembles that of its own product,” Fast Retailing shared in a statement. “The sale of the imitation products by Shein significantly undermines the high level of customer confidence in the quality of the Uniqlo brand and its products.”
Fast Retailing’s copyright infringement lawsuit against SHEIN follows Chrome Hearts and Hennes & Mauritz AB’s copyright infringement lawsuits from September and July 2023, respectively.
