Style Is Ageless In Martine Rose's SS24 Campaign

Capturing six individuals strolling through London’s bustling streets.

Fashion 
15,236 Hypes

British-Jamaican menswear designer Martine Rose has taken the throne as a reigning talent on UK soil, seeing her elevated athletic aesthetic grow with every passing season. Rose is stepping correctly into the new year, revealing her Spring/Summer 2024 campaign that dissects England’s style diversity. ⁠

Candid civilians get up close and personal with Rose affiliate photographer Sam Khoury, capturing six individuals strolling through London’s bustling streets. The designer’s rebellious attitude is ignited across embossed bath robes, low-slung tank tops, and fuzzy gilets, seeing past and present generations collide with edgy styling.

Rose will continue to expand her talents in 2024, conquering the previous year with a slew of inventive projects that placed her at the top of our list. Her sophomore Nike collaboration attracted international attention, debuting four reinterpreted Shox Mule MR4 colorways in gradient and paint-splattered colorways. She closed the year with a pub-inspired partnership alongside Stella Artois while earning the British Menswear Designer Award at the 2023 UK Fashion Awards.

Take a closer look at Martine Rose’s SS24 campaign in the gallery above, and shop the collection via the brand’s website.

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