JORDANLUCA's FW23 Campaign Balances on British Highways
The London-based label reevaluates traditional office uniforms for modern times.
Jordan Bowen and Luca Marchetto’s JORDANLUCA has embraced its British identity from the get-go. The London-based brand honors its roots through sophisticated collections that shimmer and shine but hits the road for its Fall/Winter 2023 campaign.
Shot by Thomas Cristiani, the campaign sees JORDANLUCA explore British highways in dapper attire that evaluates traditional office uniforms. Models unite in uncertain times, searching for new adventures that stray from tradition. The collection features sheer dresses and knitwear with flying butterfly graphics symbolizing new beginnings. Imprinted leather outerwear is placed against closed garage doors, while party-ready garments balance against railway gates.
JORDANLUCA’s customary shirting is redesigned with shedded snakeskin prints, while trucker-inspired plaid variations are paired with distressed and flared denim put back together. Dual-collared dress shirts receive elongated cuffs and ’70s neckties, posing next to parked cars in checkered blazers, patchwork frocks, and long-haired accessories.
Take a closer look at JORDANLUCA’s FW23 campaign in the gallery above.
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