Loyle Carner Headlines New Balance and JD’s 1906 World Tour teaser

Loyle Carner Headlines New Balance and JD’s 1906 World Tour

See what went down at the London installment now.

Events
11,544 Hypes

Coming off the reveal of its global 1906 campaign, New Balance and JD kicked off its commemorative World Tour last month. With intimate conversations and special performances, the curated event series aims to outline the intersectional culture that the 1906 reflects – calling on those in the campaign to shine a light on the scenes that helped build its revived identity.

Following on from its Sydney and New York dates, the London installment of the 1906 World Tour welcomed acclaimed UK artist and social activist Loyle Carner for a headline showcase. Sharing a taste for British music stylings, he enlisted DJ and presenter Savannah Small as well as Konny Kon from RnB duo Children of Zeus as his DJ support acts for the intimate performance.

Hypebeast headed down to the special event on Thursday afternoon where excitement was beginning to brew under the graffiti-lined railway arches of Waterloo Station. While artists spray painted a dedicated mural to the World Tour, skaters rode through the cobbled alleyway outside the space. Joining them was a limited guestlist of devote Loyle Carner fans and New Balance sneakerheads from across the city who rushed to secure a spot close to the stage.

As attendees made their way into the unassuming venue, they were met with an installation exhibiting the new 1906 JD-exclusive pack with a 360° of visual graphics from the campaign projected onto the walls. A classic hip-hop set from Savannah Small and lo-fi rap beats by Konny Kon warmed the crowd up for the main event.

A recent Mercury Prize nomination for his third album Hugo didn’t stop Loyle Carner looking back and performing a varied tracklist of songs in his performance. Starting with the single “Hate” from the latest release, he went on to crowd favorites “Damselfly” and “Still”, finishing with a heart-felt acapella poem. Alike runner-turned-everyday classic 1906 silhouette, the eclectic performance spoke to the diverse crowd in one way or another.

As the event drew to a close, Carner reflected on the evening, saying, “It was a beautiful intimate show. My old school principal came along. To see his face in the crowd was such a special thing. Sometimes, it’s nice that you never know who’s going to pop up when you step out onto the stage.”

Explore the New Balance 1906 collection by heading to the brand’s website now.

Read Full Article

What to Read Next

For Loyle Carner, Taking to the Stage is as Simple as Stepping Into a New Pair of Kicks
Footwear 

For Loyle Carner, Taking to the Stage is as Simple as Stepping Into a New Pair of Kicks

Presented by New Balance
Hypebeast sits down with the artist to discuss his New Balance campaign, first-time in Boston and a summer of sold-out shows.

New Balance’s Latest 1906D Pack Proves ‘00s Inspired Metallics Are Here to Stay
Footwear 

New Balance’s Latest 1906D Pack Proves ‘00s Inspired Metallics Are Here to Stay

Presented by New Balance
With silver overlays and accents assembled on an ultra-sporty body.

Check Out This New Balance 1906R "Polka Dot" Sample
Footwear

Check Out This New Balance 1906R "Polka Dot" Sample

One of many unique takes on the silhouette that may be arriving this year.


Loyle Carner and Always Do What You Should Do Reveal Second Collaborative Capsule
Fashion 

Loyle Carner and Always Do What You Should Do Reveal Second Collaborative Capsule

Available to shop from tonight [October 12].

What To Expect at Hypebeast Flea This Weekend
Fashion 

What To Expect at Hypebeast Flea This Weekend

From Soho Yacht Club’s community-focused streetwear to Archive DNA’s rare sneaker gems, here’s everything going down at Truman Brewery this weekend.

From Corteiz to Martine Rose: Here are the Nominees for the 2023 Fashion Awards
Fashion 

From Corteiz to Martine Rose: Here are the Nominees for the 2023 Fashion Awards

Announcing two new categories and a slew of emerging and established nominees.

Netflix's 'Chicken Run 2: Dawn of the Nugget' Saves Animal Friends From Sizzling Faits
Entertainment 

Netflix's 'Chicken Run 2: Dawn of the Nugget' Saves Animal Friends From Sizzling Faits

The second film has arrived 23 years after the animation’s debut.

Cat Burns Fronts Clarks’ Latest FW23 Campaign For New Torhill Colorways
Footwear 

Cat Burns Fronts Clarks’ Latest FW23 Campaign For New Torhill Colorways

Presented by Clarks
Catch the brand at Hypebeast Flea this weekend.

Lord Apex Stays On Top of UK Hip-Hop
Music 

Lord Apex Stays On Top of UK Hip-Hop

Hypebeast caught up with the London-based rapper to discuss new music, being inspired by his mum’s Issey Miyake collection, breaking into America, and more.


Netflix's Final 'Top Boy' Season 3 Trailer Is a Warning for What's to Come
Entertainment 

Netflix's Final 'Top Boy' Season 3 Trailer Is a Warning for What's to Come

Ahead of its release on September 7.

Gucci's Bond Street Boutique Embodies an Elegant Atmosphere
Fashion 

Gucci's Bond Street Boutique Embodies an Elegant Atmosphere

Hosting the first appointment-only Gucci Salon in Europe.

Liam Gallagher and adidas Spezial's LG2 SPZL "Bottle Green" Is an Instant Classic
Footwear 

Liam Gallagher and adidas Spezial's LG2 SPZL "Bottle Green" Is an Instant Classic

Resembling the original hues of adidas’ Country silhouette.

HERESY's FW23 "Ground Work" Collection Engages With Rural Outskirts
Fashion 

HERESY's FW23 "Ground Work" Collection Engages With Rural Outskirts

The Southeast London label continues to expand its relaxed design language.

AELIZA's Second "Autonomy" Drop Explores Architectural Landscapes
Fashion 

AELIZA's Second "Autonomy" Drop Explores Architectural Landscapes

The new collection climbs on abandoned landmarks in the great outdoors.

More ▾