Paul Smith Is Manchester United's New Tailoring Partner

Dressing the British team in time for the 2023/24 Premier League season.

Fashion 
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British fashion House Paul Smith is preparing to kick off the 2023/24 Premier League season by announcing an all-new partnership with Manchester United. The English football team will hit the field in Paul Smith tailoring, also appearing at official post-match events.

The brand’s premium ensembles will outfit players from Facundo Pellistri to Christian Eriksen, coaches, and team staff. The duo declares the partnership through a sleek campaign with relaxed energy. Paul Smith’s “A Suit To Travel In” is placed under the spotlight, promoting lightweight and wrinkle-free fabrics that can be worn on and off the field.

The black and navy options boast a form-fitting silhouette with minimalistic chest pockets. Players sport cozy zip-ups beneath, injecting vibrancy through rainbow-colored striped decor. Elsewhere, clean formal shirts foster additional tinted patterns beneath the wrist cuffs, while simple polos and black tees complete Manchester United’s new uniform.

Take a closer look at the Paul Smith x Manchester United campaign in the gallery above.

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