Manchester City’s 23/24 Away Kit Celebrates the Beating Heart of Manchester’s Industrial Industry

Using gold flame highlights to represent the famous brickworks of Ancoats.

Fashion 
6,240 Hypes

Manchester City and PUMA have just presented their new away jersey for the 2023/24 season and it celebrates the industrious beating heart of Manchester and the people who make it happen.

Just like the city of Manchester itself, the new jersey is made a “bit different,” drawing on Manchester’s industrial heritage. Inspired by the towering mills, buzzing warehouses, and industry of the city, the shirt is hit with an all-over tonal graphic print, integrated to give the shirt a retro feel as it nods to the archival weave patterns Manchester is synonymous with.

Additionally, the shirt is designed with a crisp white base, while it also uses accent colors that honor Manchester’s heritage. For example, these hues come in the form of gold flame highlights, which are used to represent the famous brickworks of Ancoats, one of the city’s most popular destinations. The inside neck includes a symbolic representation of the factory skyline to round off the design.

Commenting on the release of the new kit, Manchester City’s Director of Integrated Fan Experience and Retail & Licensing, Serena Gosling, said: “We’re delighted to reveal our 2023/24 away kit today, completing our offering of kits for the new season.

“Both our home kit celebrating 20 years of the Etihad Stadium, which launched in May, and our electrifying third kit, which launched last month in Tokyo, as part of our preseason tour of Asia, have been hugely popular, breaking club sales records again.”

You can take a closer look at the official imagery for the new Manchester City jersey above — which features City stars such as Erling Haaland, Phil Foden, Kyle Walker, and John Stones — and it is available to shop via the official Man City website now.

In other fashion news, take an exclusive look at the latest Real Madrid kit.

Read Full Article

What to Read Next

Hypebeast Flea: Peachy Den
Fashion 

Hypebeast Flea: Peachy Den

Presenting styles worn by the likes of Bella Hadid, Olivia Rodrigo, and Kaia Gerber.

Bukayo Saka Knows What It Means for the Fans
Sports

Bukayo Saka Knows What It Means for the Fans

Hypebeast spoke with the young Gunner to chat about the club’s resurgence in the Premier League, their striking new away kit, and the culture that inspires him on-and-off the pitch.

Folklore and Sportswear Were One at Paolina Russo Spring 2024
Fashion 

Folklore and Sportswear Were One at Paolina Russo Spring 2024

Techy PUMA footwear complemented 2010’s-esque galaxy leggings and cycling materials, while conflicting manipulated knitwear.

Maximilian Raynor Is Toying With London’s Romantic Fashion Scene
Fashion 

Maximilian Raynor Is Toying With London’s Romantic Fashion Scene

Hypebeast speaks with rising British designer Maximilian Raynor on his boundary-breaking design language, dressing the world’s biggest stars, and his eye for the future.

Sex Pistols Cover Artist Jamie Reid Has Died Aged 76
Art 

Sex Pistols Cover Artist Jamie Reid Has Died Aged 76

Designing the band’s “God Save the Queen” promotional poster, ‘Never Mind the Bollocks, Here’s the Sex Pistols’ album cover, and “Pretty Vacant”‘s smashed frame artwork.


A. Lange & Söhne Recreates Its Watches & Wonders Spectacle in London
Watches 

A. Lange & Söhne Recreates Its Watches & Wonders Spectacle in London

Featuring a 5-meter-tall replica of the Odysseus Chronograph.

Strap Into JW Anderson’s £6,350 Padlock Duffle Coat
Fashion 

Strap Into JW Anderson’s £6,350 Padlock Duffle Coat

Crafted from 100% lambskin.

Hypebeast Flea: MILK & HONEY
Fashion 

Hypebeast Flea: MILK & HONEY

The London-based brand bites its way into Hypebeast Flea.

Hypebeast Flea: Robyn Lynch
Fashion 

Hypebeast Flea: Robyn Lynch

The Irish menswear designer champions her culture through nostalgic references.

Hypebeast Flea: Unified Goods
Fashion 

Hypebeast Flea: Unified Goods

The vintage lifestyle store houses clothing, books, media and curiosities.

More ▾