Levi’s® Will Be Hosting a Customization Station at Hypebeast Flea
Teaming up with Jehucal, Air Pangea and Cremate for event exclusives.
With the global debut of Hypebeast Flea around the corner, we’ve connected Levi’s® with three exciting London-based brands to create customizable event exclusives.
Whether it’s Jehucal’s streetwear sensibilities, Air Pangea championing global cultures or Cremate’s handcrafted scents, each of the vendors brings an essence of the capital to their labels. As well as hosting their own stalls, that will showcase their latest collections, the brands have also reimagined their logos exclusively for Hypebeast Flea.
Coming off the back of its 150-year anniversary, Levi’s® has launched its latest “Back in Blue” campaign — spotlighting local creatives to celebrate its rich legacy. With pieces making up the “uniform of self-expression,” the denim expert celebrates its timeless silhouettes and diverse appeal with its garments being a staple in any wardrobe.
Continuing the campaign’s theme of championing emerging creatives, we’ve partnered Levi’s® with the three brands to incorporate the revamped logos onto its staple pieces. During Hypebeast Flea, Levi’s® will be hosting a screen printing station at its stall where visitors will be able to either bring their own Levi’s® product or buy one on the day and get it customized on-site with one of the Flea-exclusive logos — giving you a chance to own a one-of-one piece.
Don’t forget to secure your place at Hypebeast Flea on September 9-10 by signing up for your free tickets here.
Check out the Levi’s® “Back in Blue” campaign images in the gallery above and for more information, visit the brand’s website.
